Martech

OCTOBER 31, 2024

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. “When we got to a certain level of scale,” he said, “we looked at conversion level by age. Guess what we found? They’re humans.”

Marketing 135

Marketing Retail Retargeting Conversion Rate 135

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

DECEMBER 2, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is the best measurement technique to work out marketing incrementality? This method allows you to isolate the impact of your marketing efforts.

A/B Testing 122

A/B Testing Control Group Marketing Conversion Rate 122

Single Grain

MAY 11, 2025

Every marketing dollar you invest needs to prove its worth. As businesses scrutinize their digital strategies more closely than ever, conversion rate optimization (CRO) testing frequently lands in the spotlight. Is CRO testing worth it? What Is CRO Testing?

ROI 52

ROI Conversion Rate A/B Testing Conversion 52

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? A pipe to close conversion rate of around 20% to 30% was once considered a good average. B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.” People don’t seem to be sure about what works any more.

Marketing 125

Marketing CPC Cookies Conversion Rate 125

AdvertiseMint

JANUARY 20, 2025

In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps.

ROI 52

ROI Marketing Conversion Rate Brand Awareness 52

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Optimizing marketing campaign performance. But these can include: Increased engagement rates. Higher conversion rates. Improved customer loyalty.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Marketing 126

Marketing Finance Conversion Rate MarTech 126

Martech

JULY 15, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

ROI 120

ROI MarTech Conversion Rate Marketing 120

Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. This allows you to: Identify pain points caused by fragmented data : Quantify these pain points by estimating lost revenue or the negative impact on marketing processes, such as longer time-to-market for new campaigns.

Conversion Rate 106

Conversion Rate Click Through Rate Machine Learning ROI 106

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. Missed ROI opportunities: Without clear KPIs, it’s impossible to measure whether a tool drives growth, engagement or efficiency.

MarTech 129

MarTech ROI Conversion Rate Marketing 129

Martech

SEPTEMBER 17, 2024

The first article in this series on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. And how do we get there?

Marketing 70

Marketing Conversion Rate Click Through Rate Impressions 70

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. Marketing automation is often a solution for rapidly growing companies that need to scale their efforts. Determine if inbound marketing (e.g.,

Marketing 76

Marketing ROI Conversion Rate Conversion 76

Ad Rants

FEBRUARY 6, 2024

10 Effective Marketing Tips for Healthcare-based eCommerce Businesses in 2024 Personalized Email Campaigns: Utilize customers data to segment your email list based on demographics, past purchase behaviour, and engagement level. Conduct audience research to understand your target demographic's pain points, interests, and informational needs.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers?

Conversion 80

Conversion Control Group Conversion Rate MarTech 80

Martech Series

MARCH 2, 2023

Singular released its ROI Index 2023 rankings this week, and Mobvista subsidiary, Mintegral, continues to impress as a top global ad network – placing in the top 10 for ad networks with the most rankings and breakout performances across key emerging markets such as South America and top 5 ROI prowess for gaming and non-gaming, alike.

ROI 98

ROI Ad network Machine Learning Conversion Rate 98

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness.

SEO 52

SEO ROI Conversion Rate Conversion 52

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. Its first product, Revmatics CRO, aims to boost ROI on media spending.

MarTech 117

MarTech Conversion Conversion Rate Marketing 117

Martech Series

JULY 29, 2022

If the answer is never, it’s time to crack on with this critical marketing task. 45% of global marketers agree that their biggest challenge in email marketing is maintaining an engaged list of recipients. Trying to market to a list of disengaged email subscribers is uninspiring and demotivating. Improves conversion rates.

ROI 98

ROI Marketing Conversion Rate Audience 98

Martech

DECEMBER 20, 2024

Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Example Instead of this : Todays marketing landscape necessitates a multi-pronged approach that incorporates both digital and traditional methodologies. Try this : Modern marketing requires a mix of digital and traditional strategies.

Education 123

Education Audience Conversion Rate Conversion 123

Single Grain

JANUARY 8, 2025

If you’re looking for the optimal tactics to fuel your account based marketing strategy, this is the article for you. Here are the account-based marketing best practices and strategies to attract specific customers in your prospect pool. Use the right marketing and sales channels your accounts already use to boost visibility.

ROI 52

ROI Marketing Click Through Rate Machine Learning 52

Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

FEBRUARY 20, 2025

A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back.

ROI 75

ROI Conversion Rate MarTech Marketing 75

Martech

NOVEMBER 14, 2024

Shifting your focus to metrics that capture customer intent and satisfaction, such as conversion rates and customer lifetime value, can provide a clearer, more accurate picture of true engagement. Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found.

Machine Learning 133

Machine Learning Click Through Rate A/B Testing Conversion Rate 133

Single Grain

APRIL 24, 2025

Brands can use immersive marketing to meet this demand. The global immersive marketing market has reached $6.90 billion in 2024, sending a clear message to marketers everywhere: multisensory, interactive brand experiences aren’t just innovativethey’re essential. What Are Immersive Marketing Experiences?

Marketing 52

Marketing ROI Conversion Conversion Rate 52

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Understanding these changes can help optimize marketing strategies.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

JANUARY 7, 2025

Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Most organizations today operate with marketing chasing MQLs, sales pursuing new logos and customer success focusing solely on retention.

Conversion Rate 120

Conversion Rate ROI Communications Marketing 120

The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Single Grain

APRIL 23, 2025

Generic advertising doesnt cut through the noise in B2B marketing. Thats why personalization is a critical component of successful B2B marketing strategies. Companies implementing personalized B2B campaigns see up to 40% higher conversion rates.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

AUGUST 23, 2023

Here are some best practices for getting higher ROI from your ABM solution. Dig deeper: How ABM marketing and the B2B buying space are evolving “Many marketing leaders and experts believe that you can retrofit your lead process, lead tech and lead reporting in and around what already exists into your new ABM approach,” Jaramillo said.

ROI 98

ROI Conversion Rate MarTech Conversion 98

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots. When a platform promises better conversion rates, measure them. Reality looks different. Track these impacts ruthlessly.

MarTech 117

MarTech Finance Conversion Rate Conversion 117

Ad Monsters

NOVEMBER 18, 2024

As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. The ad-marketing ecosystem is seeing significant changes due to AI, which is no longer just a future idea.

Marketing 52

Marketing Machine Learning Conversion Rate Agency 52

Single Grain

APRIL 11, 2025

Enterprises face unique challenges when implementing account-based marketing (ABM) strategies on LinkedIn. While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. This is where Karrot.ai

ROI 52

ROI Conversion Rate Conversion Retargeting 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 133

Conversion Marketing Conversion Rate Audience 133

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Use demographic data to identify fit Beyond engagement, understanding demographic data is key in evaluating how well a lead aligns with your target market.

Communications 127

Communications Conversion Conversion Rate Marketing 127

AdvertiseMint

DECEMBER 12, 2024

Performance tracking and adjustments maximize ROI. This level of precision not only enhances the relevance of your ads but also improves conversion rates, ultimately leading to a better return on investment. Compelling Visual Content Visual content is the heart of Instagram marketing.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52