Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. What Is Facebook Retargeting? NOW WITH MORE!

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Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. With rising acquisition costs and increasing competition across channels, marketers must focus on maximizing the return on every dollar spent. The global digital advertising market is growing at 14.7%

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Single Grain

MAY 12, 2025

TikTok continues to redefine social media marketing with its unique blend of authentic content, algorithm-driven discovery, and innovative commerce features. But how should marketers approach their TikTok strategy? Here are the most critical TikTok marketing trends this year. average engagement rate compared to 5.3%

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MNTN

JULY 15, 2022

And, thanks to advancements in the Connected TV (CTV) space, you can serve prospecting and retargeting ads directly to your ideal audience on the biggest screen in the house. Whether you’re new to the world of retargeting, or are looking for a refresher, we’ve got you covered. Here’s how to capture their attention. Creative Tips. (A)

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Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. Artificial intelligence offers powerful solutions to these persistent problems, enabling marketers to achieve higher returns, greater efficiency, and more personalized campaigns at scale.

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AdvertiseMint

DECEMBER 19, 2024

This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads. Utilize dynamic product ads and retargeting strategies to capture new and returning customers. This helps ensure your ads reach those most likely to purchase.

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Martech

FEBRUARY 7, 2025

Users in-market for jobs in specific industries. LinkedIn pixel : Track website interactions to retarget engaged users. Adobe Creative Cloud achieved a threefold increase in conversion rate and 100% higher CTR, thanks to Reddits strong community engagement compared to other platforms. Company size.

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Single Grain

APRIL 15, 2025

In B2B marketing, Account-Based Marketing (ABM) has emerged as a strategic approach focusing on targeting and converting specific high-value accounts. This end-to-end approach ensures that marketing activities are directly linked to business outcomes, enabling accurate measurement and optimization.

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Single Grain

OCTOBER 2, 2019

A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates. Engagement rate ranking: How your ad’s expected engagement rate compares with ads competing for the same audience.

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Digital Ad Blog

MAY 26, 2025

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

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Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. The Types of Videos to Use at Each Stage of the Marketing Funnel. This comfort can boost conversion rates further. Videos can increase the conversion rate of your landing page by 80%. 480% more clicks.

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Single Grain

APRIL 20, 2025

According to the World Economic Forum, marketing budgets are often the first casualty when recession looms, with 91% of U.S. In times of economic uncertainty, businesses face difficult decisions about where to cut costs. economists now expecting weak economic growth and 63% anticipating a potential global recession.

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Marketing SEO Conversion Rate Conversion 52

AdvertiseMint

JANUARY 24, 2025

In a world filled with digital content, crafting high-performing YouTube ads can significantly boost your marketing success. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement. This targeted approach ensures that your marketing message aligns with the interests and needs of your viewers.

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illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

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MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

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Martech

SEPTEMBER 18, 2024

Marketers must capture “micro-moments” — those brief times when people turn to their devices for quick answers or decisions. Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion.

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MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

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MNTN

FEBRUARY 14, 2024

Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates.

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InMobi

JANUARY 15, 2015

Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different.

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Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

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Conversion Conversion Rate Retail Healthcare 52

illumin

OCTOBER 24, 2024

Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

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Advertising Brand Awareness Conversion Rate ROI 52

Single Grain

APRIL 26, 2025

Generic marketing messages no longer cut it. With 86% of B2B marketers agreeing that personalized content is key to success, the challenge lies in delivering tailored experiences at scale. According to research from Demand Gen Report, 86% of B2B marketers agree that personalized content is essential for success in today’s market.

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Marketing Click Through Rate Audience Conversion Rate 52

Martech

APRIL 22, 2025

Account-based marketing (ABM) strategies have undergone significant transformations in recent years. Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. Dig deeper: Creating personas for account-based marketing (ABM): Best of the MarTechBot 2. Is Your Strategy Keeping Up?”

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MNTN

SEPTEMBER 9, 2022

Utilize third-party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Ultimately, the insights gleaned from this feature alone is a powerful addition to any B2B advertiser’s overall marketing strategy. conversion rate with MNTN Performance TV.

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MNTN

SEPTEMBER 9, 2022

Utilize third party audiences in prospecting campaigns to reach tens of thousands of potential customers, and widen the audience pool for retargeting efforts. Ultimately, the insights gleaned from this feature alone is a powerful addition to any B2B advertiser’s overall marketing strategy. conversion rate with MNTN Performance TV.

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MNTN

MAY 18, 2022

Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. Here’s how to pique their interest. Creative Tips. (A)

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Agility Ads

JANUARY 10, 2022

Search Retargeting 101. It has everything to do with search retargeting. Here’s your chance to find out more about what search retargeting is and how it works, as well as how you can start using it today to drive traffic to your brand. What Is Search Retargeting? How Does Search Retargeting Work?

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Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their marketing strategies to dominate these fleeting but crucial touchpoints. Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Key Metrics 0.8

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AdvertiseMint

NOVEMBER 15, 2023

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

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Ad Monsters

DECEMBER 1, 2023

It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. It may strain your marketing budget, potentially restricting your capacity to reach your target audiences effectively. Additionally, take into account the power of A/B testing.

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Single Grain

NOVEMBER 29, 2019

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. The marketing automation software market is set to grow from $3.3 The marketing automation software market is set to grow from $3.3

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Marketing Conversion Conversion Rate SEO 124

RevX

FEBRUARY 6, 2022

The exponential rise in mobile devices and apps over the last few years has made app marketing strategies a top priority for marketers. This blog explores mobile app retargeting and discusses some of the best strategies to use during this Valentine's Day to re-engage your users and successfully win them back.

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Single Grain

MAY 5, 2025

For high-value B2B marketing, it’s no longer enough to cast a wide net and hope to catch the right fish. Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks.

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Lemonads

MARCH 1, 2021

In this article, we’ll briefly define pre-landers, go over their pros and cons, and tell you when you should use them to boost your conversion rates. Offers usually have their own landing pages (or landers), so pre-landers are designed to warm up customers and prepare them for this part of your conversion funnel.

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Digital Remedy

JUNE 17, 2024

Taking advantage of high-conversion potential during high-traffic months like November and December will have advertisers investing significantly to reach holiday shoppers. Navigating the complexities of performance marketing channels is complicated enough throughout the rest of the year. billion and a 3.8%

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Marketing Retail Conversion Conversion Rate 98

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness.

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Single Grain

APRIL 3, 2023

In this post, we’ll go over the eight key benefits of advertising on social and how you can leverage them in your own social media marketing strategy. hours daily So it’s vital that brands realize this reality and do their best to adapt their marketing efforts to meet their audiences where they are.

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