why-you-should-also-reach-your-audiences-through-mobile-apps 
Monetize More
MAY 23, 2023
As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player.
Martech
FEBRUARY 9, 2022
Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Identify and prioritize your software requirements and the key capabilities you’ll need from the new system.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 3, 2022
But deciding whether or not your company needs a marketing automation platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Do you have a sophisticated social media presence?
InMobi
SEPTEMBER 2, 2020
What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why targeted audiences should see customized mobile ad creatives.
Automatad Inc.
DECEMBER 1, 2023
The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. That is why it is wrong for a publisher not to have a video ad slot in the era where 91% of consumers prefer video content. What Is Video Advertising?
Martech Series
FEBRUARY 2, 2023
More customers means you have more data and you need to collect the data. Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does.
Single Grain
FEBRUARY 3, 2020
Do you know of many brands that do this? Once a customer is loyal to your brand, you have an excellent opportunity to continue cashing in from this relationship. And you do that by leveraging real-time customer data from UX testing. If this ratio falls, you need to take action to improve your CLV.
Expert insights. Personalized for you.
89 
Let's personalize your content