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Bloomreach Empowers Marketers to Uncover Revenue Opportunities Missed by A/B Testing with the Launch of Contextual Personalization

Martech Series

As marketers prepare for the holiday shopping season ahead, this feature will ensure they can drive maximum conversion rates across digital channels at a time when customer engagement is highest.

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Key Programmatic Advertising Metrics & Reporting

Smart-Hub

Conversions A conversion occurs when a user takes a desired action: for instance, this can be signing up for a newsletter or free trial, purchasing a product, booking a demo, etc. Calculating the conversion rate provides overall engagement insights and helps identify the most effective ads that resonate with the audience.

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The power of predictive analytics: Is the future now?

Martech

Can you use data from 2020 and 2021 or even 2022, which shows a massive click-through rate on specific ads with a high conversion rate to your online store, as a predictor for which online campaigns will drive sales in 2024 and 2025 to forecast online sales? What about the most recent 2023 data?

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Leveraging Customer Data Platforms to Build Market Advantage

Martech Series

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc.

Marketing 102
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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

Monetize More

Site visitors will now be shown more relevant and personalized ads when they are most interested to learn about your products and services. This can involve testing different headlines, images, or calls to action to see which combination drives the most clicks and conversions.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Programmatic advertising is based on complex algorithms and evolved through machine learning. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Tailored ads often result in higher engagement and conversion rates.

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The bright future and dark reality of AI in AdTech

Monetize More

Optimizely: Offers AI-powered experimentation and optimization tools for A/B testing, personalized content delivery, and conversion rate optimization. Marketo Engage: An AI-powered marketing automation platform that enables lead generation, nurturing, and customer engagement through personalized campaigns, analytics, and insights.