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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. Serial 1, a standalone company that was initially launched from within Harley-Davidson, manufactures premium eBicycles. A vision of product accessibility.

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How to Build Personalized Ads at Scale for B2B Marketing

Single Grain

Companies implementing personalized B2B campaigns see up to 40% higher conversion rates. AI transforms personalization capabilities: Advanced AI and machine learning tools now enable marketers to analyze vast datasets and automatically generate personalized content variations at scale, reducing production time by up to 80%.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco.

ROI 130
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Intent Data for ABM: Identify and Win Key Accounts

Single Grain

Intent-driven ABM campaigns can reduce sales cycles by up to 30% and significantly increase conversion rates. AI and Machine Learning Advanced algorithms will increasingly help identify patterns and predict buying behavior with greater accuracy. TABLE OF CONTENTS: What Is Intent Data and Why Does It Matter for ABM?

ROI 52
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How to make AI-driven segments work in composable CDPs

Martech

Custom data science builders Several packaged CDPs offer data science builders for configuring machine learning models that provide regular scoring through user-defined parameters. The conversion rate of the AI-powered seed audience outperformed the rules-based segment by 25%. If it does, use the adtech approach above.

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How to Implement AI in Your Business: A Step-by-Step Guide

Single Grain

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. This targeted approach not only increases engagement but also improves conversion rates for advertisers. For example, a car manufacturer may choose to advertise in a racing game.