The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. For instance, an ad that tells a heartfelt story or evokes a sense of nostalgia can create a lasting impression. For more details, you can refer to the PubMed study on Methylene Blue.

Audience 130

Audience ROI Control Group Media 130

Single Grain

APRIL 27, 2025

The right bid strategy can significantly improve your ROAS by ensuring you’re paying the right price for each impression or click. View-through attribution : Account for impressions that influenced conversions even without clicks. Control groups : Maintain proper control groups for accurate measurement.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

JULY 5, 2022

To measure how effective your personalization use is, use customer lifetime value over a long time period – months, even years – and compare the results with those from a control group, which receives no personalization. Don’t ignore campaign-level results, but log them and view them over time. Fancy that! Mistake #7.

Marketing 128

Marketing Conversion Control Group Shipping 128

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Households showed a 10% increase in purchasing Silk products compared to the control group. Convince and Convert ) Consumers trust the advice of influencers 61% of the time.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is where ad recall surveys can come in handy.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn.

Advertising 69

Advertising Marketing Fashion Agency 69

Digital Remedy

JANUARY 27, 2023

The first group is an exposed group, that’s people who have seen the campaign that we’re running for a client. The second group is a control group, and these are people who are actively prohibited from seeing an advertisement from this campaign. There’s no skew this way.

CPA 52

CPA Control Group Conversion Rate Conversion 52

Single Grain

MAY 16, 2023

Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. There’s a reason why: Close-up ads result in more impressions, clicks and engagements.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

FEBRUARY 17, 2020

According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Get A Free Consultation.

Education 140

Education Pop-Up Entertainment Audience 140