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Intro to Incrementality Series: Part II

Digital Remedy

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Market A/B T esting . Real-World Example. Remember our basketball example?

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Intro to Incrementality Series: Part II

Digital Remedy

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Market A/B T esting . Real-World Example. Remember our basketball example?

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What Is A/B SEO Testing?

Single Grain

A/B SEO testing. In this guide, we’ll explain why A/B testing is important, the SEO elements you can split test, and a handful of companies who’ve run controlled experiments that resulted in increased search traffic. What Can I A/B Test? The answer? Let’s dive in. Get A Free Consultation.

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