Martech Series

NOVEMBER 18, 2022

When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. This delivers personalized content right to consumers’ social feeds.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

Smart Insights

NOVEMBER 4, 2022

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content … The post The Content Marketing Matrix appeared first on Smart Insights.

Marketing 107

Marketing Audience 107

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Marketing 115

Marketing MarTech Education Communications 115

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Marketing 135

Marketing SEO ROI Conversion 135

Martech

DECEMBER 6, 2023

We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content.

Marketing 114

Marketing MarTech 114

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. Your content marketing is similar.

Marketing 133

Marketing SEO Audience Education 133

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing 136

Marketing Banner MarTech Conversion 136

Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They write.

Agency 256

Agency Marketing Brand Awareness Audience 256

Smart Insights

DECEMBER 8, 2023

What’s the secret to a successful finance content marketing strategy? The finance world can be a tough place for a marketer. Find out with 5 foolproof tips.

Finance 71

Finance Marketing Communications 71

Smart Insights

MARCH 5, 2024

Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of media.

Media 91

Media Marketing 91

Adweek

JUNE 21, 2022

Pamela Levine is joining Disney General Entertainment as head of marketing for Disney Branded Television and National Geographic Content. Disney Branded Television president Ayo Davis and National Geographic Content president Courteney Monroe announced the news today.

Entertainment 222

Entertainment Marketing 222

Adweek

JULY 21, 2023

The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption.

Entertainment 238

Entertainment Social Advertising Marketing Audience 238

Digiday

APRIL 23, 2024

This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. Continue reading this article on digiday.com.

Brand Awareness 73

Brand Awareness Marketing Food Media 73

Martech Series

FEBRUARY 28, 2023

Every year, Contently , Inc., an industry-leading content marketing SaaS company, surveys the market to reveal key content marketing trends, challenges, and opportunities. The latest survey uncovered unique insights on the priorities of talent and technology within content marketing teams.

Marketing 84

Marketing MarTech Audience Agency 84

Martech Series

JANUARY 6, 2023

Whitepapers are a B2B marketing workhorse… B2B buyers are different from B2C consumers. As a result, B2B marketers curate whitepapers to pitch their brand sales. The sad part of the story is that most of the whitepapers end up as a piece of boring content that does not appeal to the readers.

Marketing 111

Marketing Audience MarTech 111

Martech Series

DECEMBER 6, 2022

Digital content creation has evolved over the years, with brands now exposed to more online marketing channels and methods through which to post content. With the evolution of content marketing there has also been a significant shift in the types of content that audiences now like to consume more of or engage with.

Marketing 123

Marketing ROI Audience MarTech 123

Martech

NOVEMBER 4, 2021

The demand for creative, high-quality content is growing in our digital world. As a result, customer experience with content is a top metric of success in many marketing organizations. So these content and creative teams have to work with a lot more agility than they have in the past.”

ROI 143

ROI Marketing MarTech Impressions 143

Digiday

APRIL 23, 2024

This year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. Continue reading this article on digiday.com.

Brand Awareness 70

Brand Awareness Marketing Food Audience 70

Exchange Wire

JANUARY 22, 2024

On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms. Around three quarters (74%) of marketers are using AI for content creation, according [.]

Advertising 124

Advertising Marketing 124

Smart Insights

JUNE 7, 2023

What are the most popular free and paid marketing writing asisstant tools using generative AI for creating content? 2023 has been a rare year in marketing, where the latest martech innovations we discuss have crossed over into the mainstream.

Marketing 113

Marketing MarTech 113

Digiday

APRIL 29, 2024

The Interactive Advertising Bureau’s annual four-day NewFronts kicked off yesterday in New York City, with presentations from Google and Vizio pitching marketers on their advertising offerings. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Marketing 77

Marketing Media Advertising 77

Digiday

MARCH 25, 2024

There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies working with them are trying to balance different types of content with new strategies and tools. Continue reading this article on digiday.com.

Agency 91

Agency Media Marketing 91

Fuel Lines

MARCH 10, 2017

Why is content such a valuable strategy to help agencies drum up new business? I thought I would share a recent interview conducted by content marketer, Andy Baldacci. If you’re skeptical of the value of content marketing for your agency or are worried that it will take too long to get results, this is the episode for you.

Agency 261

Agency Marketing Media Audience 261

Digiday

MAY 7, 2024

This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement.

Brand Awareness 39

Brand Awareness Fashion Marketing Audience 39

Martech Series

SEPTEMBER 14, 2022

The company’s managed service solution, Performica, holistically leverages content, social, and influencer marketing channels to drive more leads and revenue. Tempesta Media, the performance-based content marketing solutions company, has released v2 of its managed solution, Performica. I recommend them to any business.”.

Marketing 81

Marketing Media MarTech 81

Martech Series

JUNE 24, 2022

Video marketing has taken over the marketing and branding world since the rise in popularity of social media. Since then, social media companies have been continuously adapting their algorithms to favor video content as video is the most consumed medium compared to that of print or audio. Not Knowing Where to Start. Camera Fear.

Marketing 89

Marketing Real Estate Communications ROI 89

AdvertiseMint

JANUARY 4, 2024

Would you like to know what user-generated content for Facebook marketing means? The importance of user-generated content is undeniable, especially on social platforms like Facebook. By leveraging user-generated content, brands can drive engagement and create a community of loyal followers. Review and comments.

Marketing 52

Marketing Audience Retargeting Media 52

Digiday

MARCH 3, 2024

With the influencer marketing business getting more competitive, agencies that specialize in the field are testing trends from AI avatars to social commerce to find new ways to grow. It’s created greater competition among the different platforms, according to influencer platform Collabstr’s 2024 Influencer Marketing Report.

Marketing 90

Marketing Media Agency 90

Martech

NOVEMBER 14, 2022

Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content marketing. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing 106

Marketing SEO ROI MarTech 106

Martech Series

OCTOBER 26, 2022

There’s always space for improvement in the marketing sector, even if your marketing material is working well. Continue reading to learn about some of the most effective techniques to grow your marketing material and boost organic search rankings. Ways To Scale Your Content Marketing. Writing Blogs –.

SEO 113

SEO Marketing Conversion Rate Education 113

Adweek

JULY 25, 2022

In the latest of Forrester's agency Wave reports, VMLY&R and Omnicom Precision Marketing Group (OPMG) came out as the top leaders, with the market research company scoring the agencies high on strategy and current offerings.

Marketing 254

Marketing Agency 254

AdExchanger

NOVEMBER 21, 2022

Founded in 2016, the male grooming company Manscaped started out primarily as a performance marketing engine. Continue reading » The post Manscaped’s Message To Marketers: Embrace Complexity And Too Much Content appeared first on AdExchanger. The products were simply a way for the brand to use its expertise in.

Marketing 109

Marketing 109

Digiday

OCTOBER 9, 2023

Marketers are turning to creators more and more to generate content for their social channels, often for organic posts to help feed the ever-increasing need for content on various platforms. Continue reading it on digiday.com and subscribe to continue reading content like this.

Marketing 86

Marketing Agency 86

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. The content provided within the email is just as important as the infrastructure and strategy behind it. the content of your email will be the main driver of results. Click here to download!

Marketing 141

Marketing MarTech Audience 141

Martech

AUGUST 18, 2021

As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand awareness and generate more qualified leads. Unfortunately, the technology we use to build content hasn’t changed a whole lot — until now. See how here.

Marketing 124

Marketing Brand Awareness Audience MarTech 124

Martech Series

OCTOBER 17, 2022

The CDN market is expected to reach $29.97 billion by 2028, registering market expansion at a CAGR of 12.6%, says Frost & Sullivan. Accelerated content and application performance with a large and distributed network of points of presence differentiate CDN vendors. billion by 2028 from $13.07 billion by 2028 from $13.07

Marketing 81

Marketing Conversion Rate MarTech Conversion 81