InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Martech

MARCH 11, 2022

In what ways does LendingTree make customer-centricity work for your audience, and how do you communicate that when engaging customers? To get that message out, we are the top display advertiser in the country and a top ten search advertiser. Read next: What is customer experience and why does it matter?

Finance 104

Finance Marketing Display Advertising Search Advertising 104

Basis

MAY 24, 2023

Display Advertising: The One Who Never Goes Out of Style Ah yes, it’s just not a party without good old Display. Just ask Mobile—not only do they have a vast network, but they know everyone in that network extremely well, giving them the ability to communicate with language that feels tailored and targeted.

Advertising 87

Advertising Pop-Up Entertainment Communications 87

Clearcode

MARCH 23, 2023

It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services. The idea here is to make it possible for advertisers to reach their target audience using their and their retailer partner’s first-party data across different websites and apps.

Retail 59

Retail Media eCommerce Audience 59

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. O2 O2 is a leading digital communications company in the UK.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Ad Wisey

MAY 13, 2022

Google Ads is the undoubted leader of online advertising platforms. You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. As a result, you have additional options for integrating and communicating with the appropriate audience.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91