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What Is Retail Media & Retail Media Networks (RMNs)?

Clearcode

It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services. The idea here is to make it possible for advertisers to reach their target audience using their and their retailer partner’s first-party data across different websites and apps.

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5 Programmatic Advertising Examples That Will Inspire Your Next Campaign

Smart-Hub

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. O2 O2 is a leading digital communications company in the UK.