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Harbolnas Indonesia: Gearing up for the Sale Season

InMobi

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Brands can leverage mobile to drive awareness, consideration to conversions.

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How Millennials Are Shaking Up Retail Commerce

InMobi

Millennials like to converse and interact with retailers across multiple platforms without disruption, and their expectations of in-store and online interactions are similar. Geo-Targeting More than half of the millennial population allows location data on their mobile phones.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Video consumption is rapidly shifting from 47 inches to 4.7

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Growth of Location Based Marketing and Its Importance

Martech Series

This technique triggers the delivery of advertisements, notifications, or material to a smartphone that is just a few feet from a certain place using technologies like beacons, near-field communication (NFC), or augmented reality. Geo Targeting. Engage is a one-stop shop for push alerts that are geo-targeted.

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Is Google Analytics going away? What marketers need to know

Martech

Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It can help you have better ads created on your behalf, improve conversion rates, and more. Purchase receipt. Mail domain. B2B offline data. Blocklist/allowlist. Contextual keyword.

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Connecting with Today’s Super Consumers: Mobile Moms

InMobi

It is important that marketers engage moms in brand conversations. A mobile-optimized site or an intuitive and interactive mobile app ensures a better mobile experience for the consumers Consider geo-targeting to reach moms-on-the-go and see to it your brand is present on mobile devices before a competitor purchase is made.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

Best Practices for Social Media Marketing Post engaging photos/videos regularly Respond quickly to increase engagement Promote discounts, webinars Run contests and optimize ads Join industry conversations Review analytics to do more of what works The social effect of this form of marketing multiplies exposure. Source: linkedin.com #7.