Single Grain

JUNE 16, 2025

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. higher click-through rate compared to traditional cookie-based campaigns by forecasting user intent from first-party behavioral signals.

Retargeting

Single Grain

JUNE 13, 2025

A staggering 217% increase in email click-through rates and a 78% quiz completion rate. higher conversion rate among quiz participants The key lies in making quizzes genuinely useful. The result? This isn’t marketing magic. It’s the power of zero-party data email personalization in action.

Click Through Rate

Single Grain

AUGUST 2, 2025

Conversion Optimization: Beyond Click-Through Rates While engagement metrics provide valuable insights, revenue-focused organizations optimize for conversion events that directly impact pipeline velocity.

Click Through Rate

VideoWeek

JULY 29, 2025

Quote of the Week Number of the Week Charts of the Week AI Summaries Cut Google Click-Through Rates by Half Users are twice as likely to click on links in Google search results where the search engine does not generate an AI summary, compared to when an AI summary is present, according to a study from Pew Research Center.

Click Through Rate

Single Grain

JULY 31, 2025

It attracts higher-quality prospects who convert at superior rates. Multi-location businesses face unique customer acquisition challenges in the AI era, as demonstrated by Uberall’s enterprise retail clients.

Conversion Rate

Single Grain

AUGUST 1, 2025

JB Impact, a growing online retailer, deployed an end-to-end AIO program combining recommendation engines, predictive analytics, dynamic price optimization, and AI-powered ad bidding.

Marketing

Martech

JUNE 2, 2025

A major cosmetics retailer learned this lesson the hard way when their AI-powered product recommendation engine delivered impressive technical metrics higher click-through rates and increased time on site but failed to impact revenue. The missing link?

Click Through Rate

Single Grain

JUNE 30, 2025

After training language models on historical campaign data without accessing customer personally identifiable information (PII), the system generated compliant alternatives that increased click-through rates by 450% while reducing compliance review cycles by 70%.

Advertising

Single Grain

APRIL 30, 2025

Key Metrics 78% increase in organic click-through rates. 41% improvement in conversion rates from informational content. Key Metrics 89% open rate for contextually triggered notifications 4.2x higher conversion rate compared to non-contextual promotions. higher engagement with intent-optimized content.

Conversion Rate

Single Grain

JULY 31, 2025

” This approach proved transformative for a mid-sized online fashion retailer that implemented GEO best practices across their product catalog and FAQ sections. For example, instead of optimizing for “content marketing ROI,” GEO content addresses “How do you measure content marketing ROI?” While 64% of U.S.

SEO

Single Grain

APRIL 19, 2025

China trade war, auto ad spending fell by 7%, and retail ads dropped by 5%. For retail media specifically, the impact is already visible. Many Amazon sellers have started cutting back on pay-per-click (PPC) advertising spend as one of their first responses to offset tariff-driven margin compression. .”

Click Through Rate

Single Grain

MAY 5, 2025

Forward-thinking marketing teams adopt the same approach to pre-test environmental branding, retail displays, and experiential marketing installations. Track metrics like attention time, click-through rates, and conversion to understand which applications of geometry perform best.

Communications

Martech

DECEMBER 2, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. KPIs: Open rate: Percentage of recipients who opened the email.

A/B Testing

Marketing Dive

JULY 7, 2025

The framework includes baseline metrics like impression count, click-through rate, average number of interactions per user and redemption rates that advertisers should expect for their gaming campaigns, as well as nice-to-have metrics such as brand recall, visual tracking, neurological evaluations and footfall.

Cookies

Single Grain

JULY 29, 2025

click-through rate compared to Facebook’s 0.9% Retail businesses particularly benefit from this capability, using location engagement data to predict which products will be in demand at specific store locations, reducing both stockouts and excess inventory carrying costs.

Geo targeting

Marketing Dive

JUNE 10, 2025

One telling insight from the testing phase was that half of the products that were promoted with video generator had not been advertised before, a sign that Amazon is onboarding more brands into its retail media ecosystem through a diversification in media creation capabilities. billion in Q1 , above analyst estimates.

Retail

Single Grain

APRIL 19, 2025

By shipping millions of low-value parcels directly to US consumers, these companies effectively bypassed tariffs that traditional retailers faced when importing in bulk. However, US-based retailers could offset some of these losses by increasing their advertising to capitalize on the opportunity.

Shipping

VideoWeek

JULY 25, 2025

Walmart to Sell Vizio TVs Exclusively US retail giant Walmart plans to make TV manufacturer Vizio a private-label brand by the end of the year, according to Bloomberg , and will exclusively sell Vizio smart TVs. billion acquisition of Vizio last year, in a move designed to boost the retailer’s ads business. Read more on VideoWeek.

Media

VideoWeek

NOVEMBER 8, 2024

Conducted by Differentology, the study of 80,000 individuals in the UK will cover demographics, media behaviours, media subscriptions (including SVOD ad tiers), product preferences, supermarket preferences, banking, retail loyalty card usage and price comparison site usage.

Ad Tech

Single Grain

JULY 30, 2025

Local search visibility metrics track rankings for location-specific keywords, Map Pack appearances, and click-through rates from local search results. Visual search integration represents another emerging channel, particularly for retail and service businesses.

SEO

Marketing Dive

JUNE 20, 2025

The brewer observed positive results across several of its brands’ key performance indicators, including view time and click-through rates. Ride Offers is an ad product available through Uber Advertising’s Journey Ads solution, which launched in 2022. billion in annual revenue, a growth rate of over 60% year on year.

Advertising

Basis

FEBRUARY 28, 2025

EXPERT POV: While Microsoft Ads has a smaller audience, it tends to be more affluent, meaning that it can be a great area of investment for higher-ticket price retailers. Marketers who start planning now will be better positioned to earn their share of expected retail sales growth, forecast between 2.3%

Social Advertising

Single Grain

APRIL 20, 2025

According to retail industry analyst Bryan Gildenberg, “Categories are all over the map – toys and games are the highest tariffed and highest import percent category by far,” noting that discretionary purchases are particularly vulnerable to consumer hesitation. Attempt to increase click-through rates.”

Marketing

Single Grain

JULY 28, 2025

Proven Results: Enterprise clients experienced average click-through-rate (CTR) lifts of approximately 30% after rollout, alongside increased inclusion in generative-AI answer boxes. Their focus on generative engine optimization (GEO) and real-time price updates makes them a strong choice for retail and e-commerce businesses.

SEO

Single Grain

APRIL 30, 2025

According to Expre.co.uk , a mid-sized e-commerce retailer implementing a comprehensive AI suite saw organic traffic increase by 38% within six months, while manual content creation time was reduced by 50%. Title and meta description generators that strike a balance between appeal and optimization. The impact can be substantial.

SEO

Single Grain

APRIL 29, 2025

This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations. Key Metrics 78% completion rate 64% opt-in for email marketing 3.2x higher conversion rate for quiz participants 2.

Conversion Rate

illumin

MARCH 27, 2025

In addition, Meta is continuing to explore new generative AI use cases for retail advertising. This comes as part of the social platforms previews of how AI can unlock more value for retail advertisers. CPA on Meta Feeds and a 3% increase in click-through rates. Interested to hear more?

Click Through Rate

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Consequently, there is a lot of talk about the need to standardize retail media measurement. However, some may not provide any metrics at all.

Retail

Marketing Dive

JULY 28, 2022

The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

Click Through Rate

AdExchanger

JUNE 22, 2023

Albertsons Media Collective, the retail media network (RMN) operated by food and drug retailer Albertsons, released a working draft of a retail media standardization framework on Thursday. The post One Standard To Rule Them All (In Retail Media) appeared first on AdExchanger.

Retail

Advendio

MARCH 29, 2023

The development of digital technology has led to considerable changes in the retail media industry in the past few years. Worldwide spending on digital retail media advertising was projected to reach 110.67 We will now examine how digital transformation is impacting the retail media industry: 1. billion US dollars in 2022.

Retail

Martech Series

AUGUST 1, 2022

The fresh-focused specialty food retailer recently surpassed 365 days of total watch time for its Firework-enabled livestream and short-form shoppable video content. 47% click-through rate for dedicated Firework emails vs. overall email click-through rate pre-launch.

Click Through Rate

Single Grain

DECEMBER 15, 2020

2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. Click-through rate = (total clicks or unique clicks/number of delivered emails) x 100. 3) Bounce Rate.

Click Through Rate

Martech

OCTOBER 10, 2023

Demand Gen can achieve 3X higher click-through rates, at a 61% lower cost per action (CPA) when compared to paid social campaigns, according to Google. Product feeds for retailers.

Click Through Rate

Martech

APRIL 23, 2024

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. In 2022, the brand opened its first five retail stores. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used.

Shipping

InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Now, as savvy retailers are looking to capitalize on the $100 billion dollar opportunity that is retail media, they will be looking towards the next challenge on the horizon: keeping shoppers engaged.

Retail

Single Grain

JUNE 12, 2019

Here are a few examples of good push notifications from different brands: Amazon : The retail push notifications from Amazon are used to give customers shipping notice with personalized messages and user attributes, such as name, location and purchase history. Sent between 1-5 pm receive a 12% click-through rate.

Click Through Rate