Digiday

OCTOBER 10, 2022

For this report, Digiday+ Research surveyed 388 industry professionals including publishers, agencies, brands and retailers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. Key findings. That’s where we want to get to.”

Machine Learning 63

Machine Learning Audience Ad Targeting Media 63

Single Grain

OCTOBER 3, 2019

According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. per click on average, while retail, apparel, travel and hospitality are all less than $.75 75 per click. Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR).

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now!

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

SEPTEMBER 5, 2019

The truth is: Facebook retargeting does work and the statistics prove it: Website visitors who are retargeted with display ads are more likely to convert by 70%. The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad.

Retargeting 110

Retargeting Conversion Audience Banner 110