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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

The vendors included both Obility clients and non-clients. The results Among the findings: A demo CTA generally drew a higher conversion rate, but the free trial call to action drove a higher click-through rate (CTR). For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action.

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How to clarify marketing metrics to impress the C-suite

Martech

While it is relatively easy to define “top of the funnel” (TOFU) and “bottom of the funnel” (BOFU) metrics, such as click-through rates and sales conversions, the metrics for middle-of-the-funnel (MOFU) activities are often ill-defined and generic. In this chaotic environment, the clarity of intended outcomes often gets lost.

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3 high-impact email automations you need to drive revenue

Martech

Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Re-engagement campaign: Winning back dormant customers Re-engagement campaigns directly improve profitability by activating dormant customers. Conversion rates: Prioritize automations linked to revenue.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

AI creative optimization eliminates guesswork through dynamic creative optimization, multivariate testing, and personalization techniques that can triple campaign profitability, as demonstrated by case studies showing ROAS increases from 1.2 Performance metrics Conversion rate. Click-through rate (CTR).

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A Publishers Guide to Mobile Ad Formats and Sizes

Brid.tv

This makes mobile apps highly effective for advertisers and profitable for publishers and developers. Key Characteristics: The most affordable mobile ad format Non-intrusive Always in high demand Compatible with any screen. They take up the entire screen , and the user usually needs to click out of them. Interstitial Display Ad.

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Ad Analytics for Publishers – Actionable Data to Grow Your Business 

Brid.tv

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable.

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The Science Behind Google AdMob’s Less Intrusive Ads in Mobile Games

The Ad Tech Blog

Smart Ad Placement : Leveraging data analytics, AdMob identifies non-intrusive moments to display ads, enhancing user engagement without deterring gameplay. It’s a shining example for developers seeking to balance profitability with user satisfaction in the competitive mobile gaming market.