Martech Series

FEBRUARY 22, 2023

Metrics such as ad impression, completion rates, viewer engagement rate, click-through rate (CTR), and more can help you identify areas of opportunity and adjust your strategy to get the most out of your efforts. This could range from traditional video ads to interactive overlays and more.

Click Through Rate 98

Click Through Rate Impressions Audience ROI 98

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Digital Ad Blog

MAY 26, 2025

Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. While impressions, clicks, and sessions still have a role, CMOs should focus on indicators that demonstrate strategic contribution.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

MAY 2, 2025

Combining AEO and SEO boosts performance, with 14% higher click-through rates seen in hybrid approaches compared to traditional SEO. Data supports this strategy, with 54% of organizations reporting improved click-through rates within six months of adopting a hybrid AEO + SEO strategy in 2024.

SEO 52

SEO Click Through Rate Conversion Marketing 52

Single Grain

JULY 31, 2019

In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9% The 19-day ad campaign was an instant hit that saw a 73% higher click-through rate than in its past Instagram ads and a 4-point rise in message association.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

JUNE 28, 2019

Clickflow is a tool designed to make SEO experimentation easier: It syncs with your Google Search Console account to find opportunities where there’s a high impression count but a low click-through rate. Essentially, this means that your content is being displayed in the SERPs, but nobody’s clicking your result.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Ad Beat

JANUARY 1, 2020

Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52