Digital Ad Blog

JUNE 16, 2023

SMS engagement has proven to have higher click-through rates than email. Implement geofencing strategies to send push notifications to users when they enter specific locations or areas. Combine push notifications with geofencing and proximity marketing to target specific segments effectively.

Marketing 52

Marketing Food Click Through Rate Conversion Rate 52

AdvertiseMint

OCTOBER 20, 2023

Techniques like geofencing offer targeted marketing content when users enter or exit certain zones. By monitoring metrics like click-through rates (CTR), conversion rates, and user engagement, you can gauge the effectiveness of your mobile ad efforts. How can I measure the success of my mobile ad campaigns?

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

InMobi

SEPTEMBER 20, 2018

Geofencing establishes parameters and extends the reach of a place of interest. For example, a geofence can be used to determine when someone is in the vicinity of a high-interest location like a mall or an airport. Polygons take geofencing one step further, by defining more clear boundaries.

Mobile Ads 52

Mobile Ads Cookies Click Through Rate Audience 52

Ad Beat

JANUARY 1, 2020

A common misconception here is that mobile ads are usually lower in quality, however, according to an eMarketer report, the click-through rates (CTR) are actually higher on mobile. They’ve also added a “Call Now ” button on the mobile ad that the customer can click on to order or make a reservation.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

JUNE 12, 2019

According to Marketing Land , push notifications: Sent between 10 am-1 pm receive a 15% click-through rate. Sent between 1-5 pm receive a 12% click-through rate. Sent between 9 pm-1 am receive an 11% click-through rate. Sent between 1-6 am receive a 5% click-through rate.

Click Through Rate 111

Click Through Rate Banner Pop-Up Audience 111