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Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. billion in 2016. Does video deliver beyond awareness-generation?

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

According to a recent study , mobile ads start triggering an emotional response in consumers in less than half a second, pointing to how brands must develop a “one-second strategy” for their creative and media-buying efforts. Why does mobile advertising work for brands? Source: Mashable. Source: inmobi.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. While OTT is the method of delivering video content, CTV is the device used to consume the content. What is OTT Advertising?

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How to Target Your Mobile Users with Push Notifications

Single Grain

Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. Click here to download it for free right now! Get A Free Consultation.

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. Since they aren’t as intrusive, users are more likely to click on a native ad while ignoring a pop-up or display ad. 75% of consumers trust native ad content. 75% of consumers trust native ad content.

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Top 6 Benefits of Programmatic Advertising

Single Grain

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. These include: 1) Display Ads These visual ads appear on websites, mobile apps or other digital platforms. Work With Us What Is Programmatic Advertising?

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How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. What Is Native Advertising? That means native ads have 8.8X