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CRO Best Practices to Immediately Boost Conversions on Your Website 

Spoton Digital Media

But there is something a website can do better than even the best static print collateral — and that is to drive conversions. Through buttons, opt-ins, and forms, website elements can invite audiences to take action and connect with your brand while visiting your website — and this can have major implications for your business.

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Key Programmatic Advertising Metrics & Reporting

Smart-Hub

Explore How Our Partners Have Grown With Us Download For Free 9 Main Programmatic Metrics Tracking all the available online advertising metrics allows for a deeper understanding of the campaigns’ performance. Tracking clicks is a way to get a general understanding of how the audience is responding to an ad.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

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Ad Analytics for Publishers – Actionable Data to Grow Your Business 

Brid.tv

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Follow Us In addition, publishers also gain an understanding of how users interact with the ads on their website (e.g.,

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A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

First, build a strong tagging system that labels your audience based on: How they signed up for your list Products/services they are interested in Stage of the buyer’s journey Content they’ve engaged with Persona types Then, craft emails focused on specific segments -- which brings us to our next step. Contact us to learn more.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

How B2C marketing automation differs from B2B Both B2B and B2C marketing automation help you, as a marketer, maintain contact with prospects and customers while reducing manual labor. Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers.