Remove contextual-targeting-for-apps
article thumbnail

Benefits of Running Advertising Campaigns Centered Around Programmatic Advertising KPIs

InMobi

Apple’s AppTrackingTransparency (ATT) framework makes it more difficult to target audiences at the user level on iOS devices, which is leading to alternatives, such as centering campaigns solely around programmatic advertising KPIs (key performance indicators), becoming more common in in-app programmatic campaigns.

article thumbnail

Journey advertising: What is it and how it works- the ultimate guide

illumin

Most consumers go through an online journey before placing an order or purchasing a product. Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle. What is a customer/consumer journey?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]

Monetize More

This will provide a website, or websites, with an adequate boost in traffic, giving more loopholes for earning through advertising during Q4. Contextual Advertising. By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them.

article thumbnail

6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. It allows you to connect with users through personalized ads. Video ads placed at the ideal location, followed by a perfect call to action, bring higher engagement and conversions. On average, U.S.

article thumbnail

What every marketer needs to know about programmatic advertising

Martech

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. All of this drives the price up. How does programmatic advertising work?

article thumbnail

5 tips for Performance Advertisers to #WinWithVideo

InMobi

inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.

article thumbnail

Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

You don’t have to worry about mistaken click-throughs, as it only appears in between pages while an app is in use. InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Broader message, exposure and memorization rate. Let’s face it. Understand how each works.