InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. Why did mobile advertising spending grow in 2019? 2019 was the year that people spent more time looking at and using mobile devices than they did watching television. And, the vast majority of time spent using smartphones is devoted to a number of apps.

Advertising 52

Advertising Banner Marketing Rich Media 52

VideoWeek

MAY 19, 2023

Top Stories Montana Bans TikTok The US state of Montana this week became the first US state to pass a law completely banning residents from having TikTok on their personal devices. In this week’s Week in Review: Montana bans TikTok, Google says its Sandbox tools are almost ready, and ad troubles hit Future’s revenues.

Cookies 52

Cookies Non-Profit Agency Media 52

YieldBird

MAY 26, 2023

Adblocker usage continues to rise, as seen in the chart below. The growth of mobile ad blockers globally. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user. When an ad blocker is used, the publishers earn no ad revenues.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

VideoWeek

MARCH 17, 2023

In this week’s Week in Review: Streaming rises but ad revenues fall for RTL, Group Black makes an offer for Vice, and Azerion’s co-CEO steps down amid a shareholder investigation. percent full-year growth in revenues, and 1.6 percent organic revenue growth, despite a 4.4 percent drop in TV advertising revenues.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

NOVEMBER 10, 2023

Reach added that ad demand has been soft so far this year, while Facebook’s deprioritisation of news content has also knocked the publisher’s revenues. The company actually posted strong revenue growth, up 25 percent year-on-year across the quarter. But The Trade Desk’s projections for Q4 spooked investors.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. The new offering is launched in partnership with video commerce vendor Firework.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 23, 2022

In this week’s Week in Review: Bertelsmann invites bids for M6 after the proposed merger with TF1 collapses, Teads launches a CTV offering in the US, and UK publishers post strong Q2 revenue growth. M6 Seeks New Buyer After TF1 Deal Scrapped. ” Teads Expands into Connected TV in the US. Top Stories.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

Digiday

NOVEMBER 20, 2022

The series follows up on a report Digiday produced five years ago to discover how technologies previously reported on have evolved and to explore new technologies that have since emerged, including blockchain and robotics. This is the fourth part of a research series on the most popular emerging technologies.

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Digiday

APRIL 26, 2023

TV viewing in July 2022, according to Nielsen — a first after four consecutive months of hitting new viewership highs. This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. 01 Introduction and methodology Streaming claimed the largest share of U.S.

Impressions 55

Impressions Ad Targeting Audience Agency 55

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126