Exchange Wire
SEPTEMBER 17, 2024
Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [.]
Martech Series
JUNE 16, 2022
“The results that they drove surpassed our targets and expectations, and demonstrated that programmatic advertising can really play a role within a brand campaign.”. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InMobi
MAY 2, 2022
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
Ad Monsters
DECEMBER 13, 2022
Emodo’s research found that marketers whose primary KPIs are online conversion, brand lift, or brand safety are more likely to experience less campaign effectiveness due to ID loss. Viewability and Brand Safety: The Effect of Companion KPIs . ID Loss’s Impact on KPIs.
Ad Monsters
DECEMBER 7, 2023
The Average Campaign Spans 44,000 Websites The report hypothesizes that the “long tail” of the web presents risks to advertisers, as those sites add minimal reach, and likely underperform in the quality metrics, including 12% lower viewability rates and 100% more invalid traffic (IVT) and brand safety.
Digiday
DECEMBER 7, 2022
Advertisers receive campaign metrics based on Amazon’s first-party signals, including insights on audience size and the frequency with which an ad is surfaced to an audience through KPIs like viewable impressions and view-through rate. “By its very nature, brand awareness is cross-channel,” Thatte said.
VideoWeek
OCTOBER 28, 2024
For us, CTV can be all of the above, as long as it is professionally produced, brand-safe content delivered on a CTV device which is 100 percent viewable, and often viewed by one or more people. And thirdly, sourcing trusted inventory direct from the publisher exempt from viewability and ad fraud.
Expert insights. Personalized for you.
103 
Let's personalize your content