Remove Brand Awareness Remove Retargeting Remove SEO
article thumbnail

Different Types of Online Advertising to Increase Brand Awareness

Single Grain

Nearly every major e-commerce marketplace offers ad space for sellers, whether you promote specific products or your brand as a whole. With the right retargeting strategy (which we will cover later), you’ll continue seeing a healthy flow of leads down the sales funnel. Pixel-based retargeting is one of the most common techniques.

article thumbnail

‘You’re only taking so many bets’: How an online veterinary care startup is slashing its marketing budget ahead of economic downturn

Digiday

As the industry braces itself for the possible economic downturn, online veterinary care startup Dutch is working to recession-proof its marketing budget, cutting it by 90% and narrowing efforts to SEO. Around that same time, per Spector, Dutch went from spending an estimated $25,000 a month on SEO to $75,000 per month now.

SEO 68
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Retargeting: You can even retarget prospects who are interested in your business but are not actively looking to buy anything.

Media 132
article thumbnail

9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Paid advertising promotes your brand, increasing brand awareness and visibility. Run regular SEO audits to ensure no technical issues are decreasing your performance on SERPs. SEO Campaign ROI Since SEO consists of multiple tactics, marketers should calculate ROI for all strategies.

ROI 98
article thumbnail

How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites. They can include banners, images and even videos.

Agency 98
article thumbnail

Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

After excluding recent purchasers from ad targeting and specifically retargeting users who had watched at least 6 seconds of their videos, the brand reduced cost-per-action by 53% while increasing conversions by 52%. The post Top TikTok Marketing Trends Reshaping Brands in 2025 appeared first on Single Grain.

article thumbnail

Using LinkedIn Account-Based Marketing for Maximum Reach

Single Grain

Personalized videos : LinkedIn videos increase brand awareness by 50%. Retargeting campaigns : Use LinkedIns Insight Tag to track website visitors and create custom audiences. Single Grain Marketing has an innovative approach to ABM that combines social media, SEO, content marketing, advertising, and CRO.