Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CaaS offers regular video refreshes, which deliver better results over time. Relying on the same video ads can result in ad fatigue or ad blindness.

Conversion Rate 111

Conversion Rate Brand Awareness SEO Conversion 111

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. Petrullo ran PPC ads on search platforms for years, but she’s shifting her agency’s strategy. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. More questions?

Media 129

Media Marketing Machine Learning MarTech 129

Martech

MARCH 10, 2023

Since the ads can’t be changed and will exist in the game ad infinitum, rates are expensive and charged on a fixed-fee basis. Dynamic in-game advertising Dynamic ads can be replaced quickly and deployed instantly. These ads can appear in different places and formats (display and video ads are the most common).

Advertising 120

Advertising CPM Ad network Non-Profit 120

Martech

NOVEMBER 7, 2023

The most engaging ads, which are considered to be video ads, are the worst offenders in terms of the CO2 impact because of their size. Delivering a pre-roll video ad generates about 50 times more CO2 compared to a standard banner ad. Get MarTech! So here is the conundrum. Q: Is there anything else?

Banner 114

Banner Video Ads Viewability Brand Awareness 114

Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. However, direct-response door-buster ads are easily ignored without previously established brand trust.

Audience 117

Audience Conversion Rate Machine Learning Brand Lift 117

Clearcode

AUGUST 13, 2023

The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Ad Monsters

SEPTEMBER 16, 2022

He works across the video AdTech & MarTech ecosystem to execute strategies that improve digital audience targeting, contextual viewing experience, and yield management to maximize revenue for premium Programmers, Publishers, and Brand Marketers. Senior Director, Video Ad Operations at PREMION. Odalys Moreno.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Clearcode

MARCH 2, 2023

Investing in in-game advertising allows brands to: Reach diverse audiences — in-game advertising gives brands the opportunity to get their message in front of diversified and specific audiences. Build brand awareness — using different mediums means getting a brand message in front of audiences across various channels.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Martech Series

DECEMBER 22, 2022

Marketing Technology News: MarTech Interview with Ryan Schram, President & Board Director at IZEA. You can test, learn from, and optimize your ads on any budget with such a cheap daily minimum spend. The platform resulted in brand awareness along with improving revenue streams. million Snapchat users.

Audience 98

Audience ROI Advertising Media 98

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase. Email ads — displayed inside a retailer’s or company’s newsletters.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

APRIL 26, 2022

The transcript from the video can be found below. AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. Transcript From the Video Presentation. The last set of terms that we’ll look at are AdTech and MarTech. An advertiser is a brand or company (e.g. AdTech Terminology.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Brid.tv

JUNE 5, 2023

In addition to letting broadcasters monetize their streams through VAST and VPAID video ads, Brid.TV offers some of the industry’s most advanced yield optimization features like built-in video header bidding. header bidding and much more to maximize ad yield from their live streams. Publishers can easily implement Prebid.js

Header Bidding 52

Header Bidding Audience Education Video Ads 52

Brid.tv

APRIL 9, 2024

In addition to letting broadcasters monetize their streams through VAST and VPAID video ads, TargetVideo offers some of the industry’s most advanced yield optimization features like built-in video header bidding. header bidding and much more to maximize ad yield from their live streams. START MONETIZING FAQ 1.

Header Bidding 40

Header Bidding Education Audience Video Ads 40