Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Helps convert to sales.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

MNTN

FEBRUARY 6, 2024

It also works cross-device, meaning that the platform tracks users visiting your brand’s website after viewing OTT ads until they finally convert on your website. We have worked with global movie studios looking to drive brand awareness for their latest releases, through to retailers and F&B (food and beverage) brands.

Advertising 98

Advertising Retargeting CPA Audience 98

Lemonads

SEPTEMBER 10, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. AdNow Prices for Publishers Minimum Payout Threshold: Paypal, ePayments, Web-money ($20), Bank/Wire ($200) AdNow calculates your earnings based on impressions. Most advertisers bid around $0.5

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

MAY 1, 2023

As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget. The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Fliegende-Pillen.de

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. It complements content marketing, driving traffic and maximizing ROI. Retailers also make substantial investments in online advertising.

Click Through Rate 52

Click Through Rate Impressions CPC ROI 52

Single Grain

JULY 31, 2023

Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before. Their power lies in three distinct areas: local targeting, brand awareness boost, and conversion optimization. Let’s dive right in!

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

AUGUST 13, 2019

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. of all online retail sales in the U.S. 7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day. Optimizing Your Sponsored Brand. Get A Free Consultation. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

MAY 8, 2023

The Facebook Ad categories are: Awareness: Awareness ads are largely focused on delivering the ads to as many people as possible to get the word out about the brand. The KPI, in this case, is usually tied to impressions and clicks. This makes it one of the best places to show e-commerce ads to drive online sales.

Audience 52

Audience Conversion Geo targeting Brand Awareness 52

Single Grain

OCTOBER 11, 2019

Although it’s true that more and more people are happily going online for all their shopping needs, it’s also true that in 2019, e-retail sales accounted for just 14.1% If we were to believe that retail is dead, then we should be spending all of our money doing online ads and guiding people to our website.

Pop-Up 101

Pop-Up Marketing ROI Banner 101

Single Grain

OCTOBER 14, 2019

Let’s take a closer look at the tactics that Nike uses to build brand awareness and expand globally. billion: Impressive stats, right? Now let’s see what strategies Nike uses to create so much buzz around their brand and continue growing amid stiff competition. And, oh, the swoosh! All that (and, I believe, a lot more!)

Marketing 109

Marketing Fashion Banner Audience 109

Digiday

JANUARY 3, 2023

billion in 2020, according to the Census Bureau’s Annual Retail Trade Survey (ARTS). The industry’s dirty secret is that although performance marketing is good at directly tying a click or impression to a sale, correlation doesn’t always equate to causation, he added. E-commerce sales increased by $244.2 billion in 2019 to $815.4

Advertising 67

Advertising Marketing Impressions Brand Awareness 67

Single Grain

OCTOBER 20, 2020

Pretty impressive. If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Thanks to HubSpot, you can get clear projections on what kind of ROI to expect from your efforts. 3) Single Grain's Marketing ROI Calculator.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Tesla’s success is one of the strongest digital marketing campaign examples with an impressive social media presence.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 19, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. Predicting incentives with ANN.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Dive Deeper: How to Grow Your Business With Influencer Marketing and Brand Partnerships. All You Need to Know About the ROI of Influencer Marketing [infographic]. And keep in mind that not only will more companies produce audio content in the hopes of gaining brand awareness (so you should, too), but ads are likely on their way next.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI).

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126