Ad Beat

JULY 3, 2024

So we decided to use Adbeat data to deep-dive into their advertising strategies and find out how they spend their money. Let’s get into it… Shopify Ad spend and networks Over the last six months, Shopify spent an estimated $3.8 One more key point: pretty much all Shopify’s video ads carry the same “free trial” CTA.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Why Google Ads? Video options.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Ad Beat

AUGUST 23, 2024

Guinness Ad spend and networks Guinness invested an estimated $427,000 in display ads over the last six months — but almost all of that budget has been spent since the start of May: Source: Adbeat The majority of those ad bucks were dedicated to programmatic, while about one-quarter was spent on video ads.

Food 81

Food Brand Awareness Audience Video Ads 81

Ad Beat

SEPTEMBER 19, 2024

In just a couple minutes browsing our display ad database, we noticed that both Best Buy and Wayfair ran “Black Friday in July” campaigns this year. Home Depot ran various iterations of this video ad, with our spending data estimating they spent $5+ million across the month-long campaign. What does this tell us?

Retail 89

Retail Video Ads Conversion Rate Brand Awareness 89

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 1, 2023

It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work? There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. Why does it work to build brand awareness?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Ad Beat

AUGUST 6, 2024

All of which is music to the ears of advertisers looking to use the Games to boost brand awareness and sales. With that in mind, we used Adbeat’s exclusive competitive advertising intelligence data to analyze how brands like Gillette, Intel, and Toyota are leveraging the Olympics as part of their US display ad strategies.

Manufacturing 83

Manufacturing Real Estate Brand Awareness Audience 83

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Display ads can be targeted based on demographics, interests and behavior.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Single Grain

MAY 16, 2023

In other words, native ads look more natural than traditional display ads. Native advertising spending is expected to reach $98.59 The average CTR of native ads is 8.8X greater than display advertising, making a native advertising strategy a very smart investment.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. This action could be to make a purchase, build brand awareness, promote an event, etc. In 2023, programmatic advertising has diversified into mobile, video, and native advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

AUGUST 7, 2023

These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. Interstitial Ads : Full-screen ads that appear between different pages or sections of an app or mobile website. Video Ads : Short video clips promoting a product or service.

Advertising 52

Advertising Banner Mobile Ads Rich Media 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

AdvertiseMint

OCTOBER 19, 2023

Source: mariapeaglerdigital.com Setting up ads on social media can help you: Grow your community Boost brand awareness Promote content And drive sales! The key is placing ads on the specific social sites where your audience spends time. Your ads appear seamlessly in their feeds. Keep display ads crisp and engaging.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Brid.tv

NOVEMBER 1, 2022

Needless to say, these platforms come with all the tools and features that advertisers use, such as audience targeting. Google Ad Manager 360. Rich Selection of Video Ad Formats. Top 12 Programmatic Ad Platforms for Publishers and Advertisers. Omnichannel Monetization. Real-Time Performance Tracking.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. for display ads. (

Advertising 52

Advertising Finance CPC Brand Awareness 52

MNTN

OCTOBER 7, 2024

Ad Length and Format These can also influence your costs. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

Ad Length and Format These can also influence your costs. Interactive ad formats or high-quality video ads, for instance, can command higher prices due to their engaging nature, while banner or display advertisements tend to be the cheapest. Learn more about CTV ad specs and formats.

CPM 52

CPM Advertising Audience Brand Lift 52

Kevel

MARCH 23, 2022

Someone searching for “where to buy yoga pants” is showing high purchasing intent; a brand like Lululemon would pay generously to be the first result. And then for display, advertisers have a ton of targeting options too: demographics, search history, interests, and more.

Banner 52

Banner Audience Video Ads Display Advertising 52

Single Grain

MAY 5, 2023

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI 52

ROI Advertising Conversion SEO 52

NewProgrammatic

OCTOBER 12, 2021

Search advertising is one of the most effective ways for brands to reach broad yet determined audiences. That’s why search ads have slowly but surely become superior to other ad formats (especially to regular display advertising) not only in terms of brand safety but also because of the much-improved customer journey.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Clearcode

MARCH 23, 2023

Retail media: Retail media involves a brand displaying ads for their products and services on a retailer’s websites, apps and platforms. Advertisements are shown to consumers to build brand awareness and influence the customer at the point of purchase.

Retail 59

Retail Media eCommerce Audience 59

Single Grain

JULY 18, 2023

A report by Statista states that programmatic advertising spending in the United States will reach an estimated $290 billion U.S. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. 1) Audience The first pillar of programmatic advertising is the audience.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

AUGUST 10, 2023

Related Content: 10 Best Google Ads Bidding Strategies Used by PPC Experts CPM Bidding If a luxury car brand wants to increase brand exposure and reach a broad audience, they can use CPM bidding in their display advertising campaign.

CPC 52

CPC Viewability CPM Impressions 52

MobileAds

JANUARY 25, 2021

Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise. Ad Servers offer a variety of features. Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Mobile or desktop ad serving. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding. 5) Include Videos in Your Programmatic Ads.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

APRIL 26, 2022

For any given advertising transaction, there are 2 key players — an advertiser and a publisher. An advertiser is a brand or company (e.g. advertising agency) that wants to get its product or service in front of its target audience to build brand awareness, develop brand loyalty, and increase sales.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40