Single Grain

FEBRUARY 25, 2025

They must invest in video production and YouTube SEO, which are more expensive and time-consuming than other lead generation strategies. While businesses can work with experts on a YouTube strategy , several lead gen techniques can drive conversions on the biggest video platform. Still, investing in YouTube ads is worth it.

Agency 52

Agency Video Ads Search Advertising Audience 52

Basis

NOVEMBER 12, 2024

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. make a purchase, download an app, etc.)

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

MNTN

MARCH 10, 2025

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on.

Pop-Up 52

Pop-Up Conversion Impressions Machine Learning 52

MNTN

MARCH 7, 2025

That could mean focusing on the last stages of the funnel, or it could mean allocating greater portions of your time and budget toward initiatives such as making video content that speaks precisely and clearly to different stages. to 5% conversion rate from visits to sales is the right range to aim for. Want a Closer Look?

Conversion Rate 52

Conversion Rate Conversion Audience Marketing 52

MNTN

MARCH 7, 2025

Strategies for Top-of-Funnel Marketing Because your goal with top-of-funnel marketing is to generate leads and draw people to your brand, strategies at this stage are primarily aimed at helping people find you and learn more about you. At this stage, you need to make them aware of your brand and its benefits. Want a Closer Look?

Marketing 52

Marketing Retargeting Conversion Audience 52

MNTN

APRIL 7, 2025

OTT (over-the-top) advertising delivers video ads directly to viewers over the internetno cable box or satellite subscription is required. It runs on connected devices like smart TVs, streaming platforms, and mobile apps, helping brands reach audiences where theyre actively watching premium content. What is OTT Advertising?

Advertising 52

Advertising Audience Non-Profit Impressions 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. Let’s take a look at some key points of their conversation: There’s a Better Way To B2B Plenty of — OK, let’s be real, most — B2B marketing teams are running the same plays from the same playbook.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Single Grain

JUNE 16, 2023

This is a form of search engine marketing where you pay for the top result on SERPs, positioning your brand to be displayed to those searching for relevant keywords or phrases. Google Ads have an average conversion rate of 4.40%. What separates search ads from other types is you’re targeting users who are ready to act.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 114

Advertising Video Ads Viewability CPM 114

Karola Karlson

FEBRUARY 1, 2021

Looking for the best Facebook video ad examples in 2021? That’s because video ads have become an indisputable requirement for any Facebook advertising campaign. When researching Facebook Ad Library for good examples, I noticed that 80% of the TOP brands’ Facebook ad creatives were videos.

Video Ads 52

Video Ads Brand Awareness Audience Click Through Rate 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Brid.tv

DECEMBER 2, 2022

Interstitial display ads have a higher level of engagement than regular banners. Key Characteristics: High level of engagement Very intrusive but attention-grabbing High impression and conversion rates High demand among advertisers Offers more ad space for more detailed creatives. Rich Media Ads. Rich Media Ad.

Mobile Ads 88

Mobile Ads Banner Video Ads Rich Media 88

Digiday

SEPTEMBER 25, 2024

Not only are consumers engaging with video at high rates across channels and devices, but ads served on these platforms are effectively driving full-funnel business outcomes. For instance, one survey found that 75% of consumers have made at least one purchase as a result of watching video ads.

Brand Awareness 80

Brand Awareness Video Ads Conversion Audience 80

Single Grain

AUGUST 13, 2019

Types of Amazon Ads. We’ll start by going over the different types of Amazon Ads, how to quickly optimize each of them, and then share some advanced tactics to maximize your conversions. Sponsored Brand Cost. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. Sponsored Products.

Video Ads 110

Video Ads Conversion CPC Banner 110

Martech

APRIL 12, 2023

With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy. CaaS offers regular video refreshes, which deliver better results over time. Relying on the same video ads can result in ad fatigue or ad blindness.

Conversion Rate 111

Conversion Rate Brand Awareness SEO Conversion 111

Single Grain

DECEMBER 18, 2019

Dynamic Formats and Ad Creative : If you're using Dynamic Ads, this machine-learning option delivers a personalized version of the ad to everyone who sees it, based on which ad types they are most likely to respond to. It's available for the catalog sales, traffic, and conversions objectives.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JULY 29, 2021

As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted. Therefore, unlike other video advertising platforms such as YouTube, you can be sure that your ads will be heard by the user.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

MAY 24, 2023

Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 7) 93% of marketers worldwide believe that the main advantage of social media advertising is the expansion of brand awareness ( Medium ). For many marketers, social media advertising is seen as a valuable tool for expanding brand awareness.

Media 98

Media Advertising Video Ads Brand Awareness 98

Martech

APRIL 4, 2024

Marketers who have created a video ad simply log into Campaign Manager and choose an objective. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Dig deeper: The B2B CEO’s social media checklist Getting started. and Canada found on LinkedIn.

Brand Lift 88

Brand Lift Conversion Rate Retargeting Video Ads 88

MNTN

MAY 16, 2023

When you run an ad campaign, you may measure success based on the number of conversions , or the volume of people who made a purchase following the ad. While it’s good to get conversions from an ad campaign (because conversions often equal revenue), your ad campaign could also bring people to your website for more information.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

Single Grain

SEPTEMBER 13, 2019

Dive Deeper: The Ultimate Guide to Video Marketing. 7 Ways Video Helps Inbound Marketing. Ride the Video Content Marketing Wave to Boost Your Organic Reach. Video Boosts More Revenue. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent. Don’t worry!

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Single Grain

DECEMBER 8, 2023

Brands who advertise on LinkedIn typically see a 33% increase in search intent, while 82% of B2B marketers say they get the most success from LinkedIn ads compared to other social media channels. Lead Generation Capabilities : LinkedIn’s advertising tools are designed to support lead generation and conversion tracking.

CPC 105

CPC Conversion Conversion Rate Audience 105

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 117

Audience Conversion Rate Machine Learning Brand Lift 117

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. When a visitor has to visit an advertiser’s website to complete a form, Meta usually sees a 20% dropoff in conversions. They’re looking to have a conversation. Schiele’s team sees success with video ads and carousel ads on LinkedIn.

Media 129

Media Marketing Machine Learning MarTech 129

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Video options. Bing (Microsoft) Ads.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. billion USD in ad revenue. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. Ad spend on the channel is projected to hit $29.5 Why the explosion?

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Martech

MARCH 10, 2023

Since the ads can’t be changed and will exist in the game ad infinitum, rates are expensive and charged on a fixed-fee basis. Dynamic in-game advertising Dynamic ads can be replaced quickly and deployed instantly. These ads can appear in different places and formats (display and video ads are the most common).

Advertising 120

Advertising CPM Ad network Non-Profit 120

Single Grain

FEBRUARY 14, 2020

Creating a story-driven script for your promotional video like this is an enticing way to increase engagement. Once engagement happens, the conversion is just a step away. This hilarious video ad enabled the company to broaden brand awareness, expand their reach, and increase sales by 90% in the same year the ad debuted.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Advertising on Facebook is similar to Google Ads. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

InMobi

JULY 10, 2018

Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising. were first to embrace these kinds of ads.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Digital Turbine

OCTOBER 30, 2023

Build Buzz In the months before, advertisers can run ads to set up their Super Bowl campaign for success. Newer brands can work on building brand awareness through mobile ads. Established brands, on the other hand, should aim to enhance their mobile and app presence. Eye-catching CTAs can also be effective.

Brand Awareness 52

Brand Awareness Conversion Video Ads Banner 52

Digital Turbine

JUNE 19, 2023

Jumpstart your week here: Mobile advertising does more for brands than just drive conversion. Brands everywhere are using it as a tool to deepen customer relationships, drive word-of-mouth referrals, and even retain customers. It also strengthens relationships with existing customers by creating an emotional connection.

Mobile Ads 52

Mobile Ads Video Ads Brand Awareness Entertainment 52