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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13. Tune in now to hear the whole conversation!

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India Brand Conclave Panel Discussion: Leveraging 'Search for Branding'

InMobi

The session was moderated by Rohit Dosi, Director, Microsoft Advertising, InMobi. Intent: The Holy Grail in Search Marketing Opening the panel with how brands have been leveraging search advertising tools, Shitak said “Search is a very important, high intent-based marketing to ensure that brands reach their target audience.

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Digital Advertising Guide

Adtelligent

Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Importance.

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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Internet advertising lets you reach way more people than traditional methods like print ads or commercials.

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What is the Difference Between Paid Search and Display Advertising?

Basis

In the world of digital media, there are many different channels and tactics available to advertisers today. Two of the most commonly used channels are programmatic display advertising and paid search advertising. Paid Search vs. Display Advertising. Impressions hold high value.

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What trends to follow in programmatic advertising in 2022?NEW 

NewProgrammatic

From smaller enterprises to the most renowned entities on the marketbrands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Google Ads has emerged as one of the most effective platforms for maximizing a brand’s online presence and reaching potential customers in the current digital landscape. With an effective strategy, you can harness its potential to drive traffic, increase conversions and boost revenue. But what if you’re new to Google Ads strategies?

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