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WTF is MER?

Digiday

It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention. But as more brands look to account for things like brand awareness, lifetime value and customer retention, ROAS is just that, a quick look.

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100+ ChatGPT prompts you can’t miss to try out in 2023

Ad Ops Hero

Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Generate a script for a TV commercial to increase brand awareness. Input a prompt like "What are some effective email subject lines for an e-commerce business?"

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13 Benefits of Native Advertising to Amp Your Campaign

Single Grain

There are many benefits of native ads, such as increasing brand awareness and building trust among your audience. There are also some downsides of native ads to be aware of before investing in a campaign (we’ll cover those, too). Your brand can use lifestyle videos, such as this one from Giorgio Armani.

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How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Even with popular types of advertising like email and SEO, you can track how you used your budget but you don’t get a set number of leads from the money you invest.

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Conversion Tracking: Implementing conversion tracking mechanisms helps measure the effectiveness of international PPC campaigns.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. billion internet users. billion by 2028.

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15 B2B Social Media Trends You Can’t Ignore

Single Grain

Dive Deeper: * How to Build a Social Media Marketing Conversion Funnel * How to Create a Powerful Marketing Funnel (Step by Step) Trend #4: Customer Support on Social Media Compared to B2C brands, B2B brands must have a stronger relationship with clients to ensure that they will be long-term customers.

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