Martech Series

JULY 18, 2022

Study Showing a 1:1 Correlation Between Attention and Brand Lift Gives Marketers Another Variable to Influence Positive Impact on Their Campaign’s Success. “The market has spoken and declared TVision is the leader in TV Attention data, and Upwave, the leader in measuring TV brand lift.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Digiday

FEBRUARY 14, 2023

Most marketing organizations have a host of KPIs that they need to move, so single-metric and single-method research is not enough,” Egan told Digiday. Focusing on ad impact and brand lift In its third annual Big Game report, Disqo used zero-party brand experience data from U.S. Fox and Fox Deportes accounted for 64.1%

Brand Lift 55

Brand Lift Audience Food Impressions 55

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Marketing Technology News: ShowHeroes Group Announces New Senior Appointments Amid Rapid Expansion.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

DECEMBER 7, 2022

Full-funnel marketing is how brands capture existing demand and create new demand. According to McKinsey , campaigns that combine brand and performance elements deliver a higher return than those targeting performance channels alone. Because marketing today is omnichannel, measurement must also be omnichannel.

Brand Lift 60

Brand Lift Brand Awareness Viewability Audience 60

Digiday

DECEMBER 8, 2022

To many media buyers and planners, social as a marketing channel might feel like the popcorn of media, an option that’s fun to consume but is light on caloric value. In fact, the study shows that advertising on social can cause positive impact everywhere else the brand is trying to drive results.”.

Brand Lift 76

Brand Lift Brand Awareness Media Agency 76

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values.

Marketing 68

Marketing Entertainment Audience Agency 68

Digiday

JUNE 15, 2022

The key hits: Newsletter publishers like Morning Brew, The Gist and 1440, are starting to see a shift in some of their advertisers’ marketing strategies, with categories like crypto pumping the brakes on media buys. For example, some advertiser categories are beginning to drop off, such as brand advertisers. The iOS 15 problem.

Media 62

Media Brand Lift Click Through Rate Brand Awareness 62