Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? It’s unlikely that you can count this simple – today, people spend more than 4 hours on the Internet: scrolling through social networks, reading articles on various sites, and watching videos on YouTube. Nowadays, online advertising sells better than any billboard.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Single Grain

MAY 12, 2020

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience. And yet, despite the obvious potential of video marketing, a lot of companies are still sitting on the sidelines.

Audience 145

Audience ROI Marketing Brand Awareness 145

Karola Karlson

AUGUST 30, 2022

This article is based on a keynote titled 5 Mistakes and Cures for Low-traction Startups that I presented at the Growth Marketing Summit in August 2022. The room was packed with marketers. Are you spending your marketing $$$ the right way or throwing them straight in flames? 20+ Marketing audits later….

CPA 64

CPA ROI Marketing Non-Profit 64

Digiday

SEPTEMBER 21, 2022

This week’s Future of TV Briefing features an interview with Telemundo Streaming Studios’ Juan Ponce on how the market for streaming shows has shifted with services altering their risk profiles and investment strategies. You mentioned that everything is upside-down right now. We see it in the market.

Marketing 54

Marketing Audience Advertising Agency 54

SODP

FEBRUARY 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. What is Programmatic Advertising?

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel. Marketing Funnel Metrics.

Marketing 112

Marketing SEO Banner Conversion 112

Single Grain

AUGUST 12, 2021

It’s enough to strike fear into even the most experienced of marketers and bloggers. What is this unholy monster? A well-executed content audit done on an annual basis can deliver big insights into your website’s blog and content marketing strategy that far exceeds its ho-hum reputation. What Is a Content Audit?

SEO 145

SEO Conversion Conversion Rate Marketing 145

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Marketing 118

Marketing Machine Learning Audience MarTech 118

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. And why wouldn’t they be? And why wouldn’t they be?

Marketing 145

Marketing SEO Conversion Audience 145