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Ad Agencies Should Stop Faking It – Create Digital Content

Fuel Lines

You look foolish when you claim to offer digital services and your website is out of date, you haven’t blogged in 9 months or your social media profiles updated three times within the last year. You do realize that people check out both the agency and your employees social activity? They engage in Twitter Chats.

Agency 263
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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

What is AdTech? Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. Publishers, advertisers, ad agencies, and ad networks use ad servers. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech.

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The WIR: NBCU’s Linda Yaccarino in Talks to Become Twitter CEO, Meta Launches an AI Sandbox for Advertisers, and Jeff Green Compares SPO Drama to Reality TV

VideoWeek

The Trade Desk’s Jeff Green Compares SPO Debate to TV Drama The Trade Desk reported its first quarter financial results this week, with revenues up 21 percent year-on-year. Among the tools initially available are a new background generation tool, which creates a background for an ad based on a text prompt.

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The WIR: Netflix Ad Prices Emerge, Nielsen Goes Private, and Samsung Doubles Down on FAST

VideoWeek

The takeover will see Nielsen become a private company, its shares no longer traded on the New York Stock Exchange. The Federal Trade Commission (FTC) filed a lawsuit against Kochava this week, after finding the measurement and verification company to be selling sensitive geolocation data. FTC Sues Kochava for Selling Geolocation Data.

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What Is Demand Path Optimization (DPO)?

Clearcode

In this blog post, we’ll look at what DPO is, how it works, and how publishers can benefit from it. What Is Demand-Path Optimization (DPO)? What’s Next? What Is Demand Path Optimization (DPO)? But what does this mean in practice? For publishers, the equivalent is demand-path optimization (DPO).

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Why we care about adtech: The complete guide

Martech

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech?

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The WIR: WBD Plans FAST Service, Google Brings Privacy Sandbox to Android, and TikTok Starts Publishing User Figures

VideoWeek

Over the past year, we’ve worked closely with the industry to gather feedback and begin testing these new technologies,” Google said in a blog post on Tuesday. The Week in Tech CTV Drives Revenue Growth at The Trade Desk The Trade Desk filed 24 percent YoY revenue growth for Q4 2022.