Brid.tv

MARCH 28, 2023

Programmatic direct advertising has been experiencing an increase in popularity among both advertisers and publishers. Programmatic Direct vs. Programmatic Guaranteed Programmatic Direct vs. Real-Time Bidding Programmatic Direct vs. PMP Pros and Cons of Programmatic Direct for Publishers Monetize Your Content Through Ads With Brid.TV

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InMobi

JULY 24, 2019

There are Few Drawbacks but Many Benefits of Header Bidding For App Publishers and Developers. For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Interested in learning more about in-app header bidding?

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is. The publishers could be website owners, bloggers, and online magazines.

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InMobi

DECEMBER 13, 2018

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

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InMobi

MARCH 2, 2021

How are the winners decided, since the programmatic buying model is predicated on real-time bidding? Understanding The Two Main Types of Auctions: First Price and Second Price In both first price and second price auctions, multiple bidders participate by sending in their bid prices and the highest bid wins.

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Smart-Hub

OCTOBER 18, 2022

When it comes to header-bidding auctions Prebid is a star of technology because it seamlessly enables unified auctions. This also allowed supply partners to receive an additional influx of money as they started connecting external demand through header-bidding auctions. In most cases, Prebid is used for such integrations.

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Brid.tv

MARCH 14, 2023

From the standard pay-per-view monetization model to donations, memberships, and sponsorships, publishers have a range of options to choose from. With many publishers interested in incorporating ads into their streams, we decided to share some practices on how to best monetize a live stream with ads. at 2:05) or interval (e.g.,

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Monetize More

MAY 20, 2023

Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Mentionable Mentionable is a platform that offers bloggers (publishers) a new way to monetize their websites and earn additional income. When you’re ready to publish an article, include a mention or link to that website.

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Monetize More

JUNE 8, 2022

If you’re a publisher, you may be wondering which metric is more important to track: revenue per mile (RPM) or revenue per session (RPS)? As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. Well, wonder no more! Definition. Related Read : [link].

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Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

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Monetize More

JUNE 29, 2023

In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. Furthermore, AI excels in optimizing ad campaigns for maximum performance.

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Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception. Google AdMob.

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InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see.

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Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. It effectively indicates what a publisher makes from their site’s total traffic. It can be mistaken as a payment figure, but in reality, it’s more of an estimation of what the publisher could earn from ad revenue.

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Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. MonetizeMore has identified 10 million dollar generating publisher business models used by online publishers today. Publishers in E-Commerce.

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Monetize More

AUGUST 26, 2022

How much ad revenue will my website make with this much traffic is something that needs to be debunked first if your goal is to scale your revenue and become a 7-figure publisher. This blog post helps you in that quest. Why is Website Traffic Important? Less than 5% of the website traffic actually turns into leads. Pageviews per Month.

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Monetize More

AUGUST 26, 2022

How much ad revenue will my website make with this much traffic is something that needs to be debunked first if your goal is to scale your revenue and become a 7-figure publisher. This blog post helps you in that quest. Why is Website Traffic Important? Less than 5% of the website traffic actually turns into leads. Pageviews per Month.

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InMobi

APRIL 16, 2019

In short, sellers.json is a file that enables the players of the ecosystem to map back the request to the entities behind that specific opportunity, including the final publisher. It also gives full transparency into all the intermediaries that participated in the selling of a bid request. Keep reading for more information.

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NewProgrammatic

MARCH 15, 2022

Although all types of search ads are user-input-dependent, the mechanisms behind each type of search advertising solution differ depending on its type, the platform that serves it, and the technology used by publishers. Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising.

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Lemonads

SEPTEMBER 10, 2020

You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! With all these advertising platforms popping up, the biggest question above all is, which should we pick? That’s right! So, which are these Top 9 best native advertising platforms you must know about?

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Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. In today’s blog post, we tackle header bidding wrappers, the technology behind them, and how to choose the right one for your business. hide ] What Is a Header Bidding Wrapper?

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Automatad Inc.

OCTOBER 27, 2023

Share Tweet Share Video is the king of content format and is witnessing unbelievable annual growth. million digital video viewers, of which 91% of the consumers prefer video content. 92% of the marketers say they got high ROI using video marketing. You must find talent, resources, and tools to create video content.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. SSPs have several options for selling a publisher’s inventory.

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Brid.tv

MARCH 23, 2023

To generate consistent revenue from ad monetization , publishers must regularly optimize their content and keep their website metrics on an upward trend. While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. This way, publishers can also improve user experience.

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Monetize More

AUGUST 18, 2022

This post was most recently updated on August 25th, 2022 Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. Using Google Ads, publishers can choose from automatically generated placement criteria or define their own. What is an Ad Placement?

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Monetize More

MAY 30, 2023

Whether you’re an app developer or a web publisher, our comprehensive guide will help you navigate the competitive landscape and make informed decisions to optimize your mobile advertising strategy. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

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Clearcode

JULY 13, 2023

SSPs are crucial for publishers, facilitating real-time bidding for display, mobile, and video ads, advancing ad targeting, maximizing revenue, and offering in-depth analytics. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). What Is an Ad Exchange?

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Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. It originally started with a relationship between publishers and advertisers. This video explains it in a similar manner.

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Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. MonetizeMore as an Industry Standard publisher tool in the Lumascape.

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InMobi

JULY 2, 2020

Updates as of June 2020 As we shared in our blog earlier this year , we had decided to work on five major themes. Advertisers are buying inventory on CTV apps, via VAST video tags, available on both Open Exchange and PMPs. Meanwhile, we also plan to introduce header bidding supply for CTV and FEP (Full Episode Player) formats.

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Smart-Hub

NOVEMBER 25, 2022

Publishers use SSP in order to automate the media-selling process and to effectively manage their advertising space in real time. Before SSPs were invented, publishers had to do the tasks manually — finding the best paying advertiser, negotiating ad placement details, and transactions. The bid request that won, is sent to the DSPs.

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Automatad Inc.

FEBRUARY 9, 2023

The social giant launched its Instant Articles feature in May 2015 and courted publishers by promising them just that: More engagement with Facebook users, which leads directly to more pageviews and potentially greater ad revenue. The feature presents an opportunity for publishers of all sizes. Let’s take a look at these reasons.

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Automatad Inc.

FEBRUARY 1, 2024

Share Tweet Share Publishers work with all they have to increase the speed of their website. If you are an ad publisher, ads become one of the many elements you will need to take care of for your page speed and happy users. The experimented sites had Google Publisher Tag within, and requests were sent in multi-request mode.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. For these publishers and developers, what does it look like to monetize with InMobi? As advertisers ramp up spending on these formats, app developers and publishers are sure to follow suit.

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Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). RTB stands for Real Time Bidding. This is not programmatic.

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Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization also allows publishers to provide free services to users and support inventory development. Such income is of great importance for website owners and publishers.

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Smart-Hub

JANUARY 4, 2023

Publishers use the SSP to automate the media sales process and effectively manage their advertising space in real time. Who is SmartHub for, and what results does it bring to its clients? Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? What does SmartHub do? Who is SmartHub for?

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