Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Why pay attention to the creator economy?

Marketing 129

Marketing Audience Click Through Rate Conversion 129

VideoWeek

SEPTEMBER 2, 2022

Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. Details of Netflix’s ad-supported plans finally began to emerge this week, including rumours of subscription pricing and the potential cost for advertisers, plus key hires for its advertising business. The price is around half that of its current ad-free offering.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

VideoWeek

OCTOBER 28, 2022

In this week’s Week in Review: Elon Musk completes his takeover of Twitter, ProSieben warns of a difficult ad market over Christmas, and IAB UK reports continued strong digital ad growth in H1. Musk Fires Management and Appeals to Advertisers After Completing Twitter Takeover. Top Stories.

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Top Stories. Nielsen’s MRC Accreditation Remains Suspended. Post-campaign, Nectar data will give insight into sales uplift.

Video Ads 52

Video Ads Retail Audience Media 52

Single Grain

JULY 16, 2021

Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. In a year and a half, TikTok went from simply being one of the hottest new apps to becoming one of the most interesting advertising channels with new ad formats for promoting product collections and discounts, and includes a Shopify integration.

CPM 133

CPM Conversion Audience CPC 133

Martech Series

DECEMBER 22, 2022

Making the case: In the first blog post by Spiegel Spiegel made a case for Snapchat as the new way of sharing the information that you wanted to see disappear. Making the case: In the first blog post by Spiegel Spiegel made a case for Snapchat as the new way of sharing the information that you wanted to see disappear.

Audience 86

Audience ROI Media Advertising 86

VideoWeek

AUGUST 19, 2022

In this week’s Week in Review: VidMob raises $110 million, TikTok launches new shoppable ad formats, and streaming surpasses cable viewing in the US. TikTok Launches Shopping Ads. Shopping Ads includes three formats. Top Stories. VidMob Raises $110 Million. Streaming Viewing Surpasses Cable in the US.

Media 52

Media Ad Tech Agency eCommerce 52