VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Ad spend is projected to grow 4.4 The research also predicts five major tech firms will take more than half of global ad spend this year.

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Clearcode

JUNE 15, 2023

These technologies are particularly relevant to the advertising technology (AdTech) industry, which relies heavily on user data to display target and personalized ads and measure their effectiveness. In this blog post, we’ll explore the benefits of PETs in AdTech and the challenges that come with implementing them.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. In the absence of opaque third-party data collection, publishers are in a unique position to transparently work with their readers to serve personalized ads. Which leads me to …. Even better?

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Martech

MARCH 15, 2022

Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Successful campaigns use it to glean actionable data and send audiences the most relevant ads. Programmatic ad-buying. As users see more relevant ads, click-through rates improve, leading to a better ROI.

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Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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InMobi

DECEMBER 7, 2018

Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year. And, between January and June 2018, 56 percent of all in-app ad spending was conducted programmatically. This is especially key as ad fraud rises to record highs.

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InMobi

DECEMBER 19, 2019

How is data collected for mobile app ad campaigns, and what specifically is being gathered? He added, “By taking a stronger look at the source of mobile data, I think it's going to open up some holes for people who have been taking desktop data into mobile at face value for the past few years.

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PrograMetrix

APRIL 28, 2021

One of the primary catalysts for the decentralization trend has been a long-simmering distrust of the monolithic power structures that currently shape our society, from big banks to tech giants to the federal government. The most important changes include: The EU’s General Data Protection Regulation (GDPR). The Shifting Data Landscape.

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VideoWeek

FEBRUARY 17, 2023

Kids content and animated series are more likely to join WBTV, offering families free streaming alternatives while boosting ad revenues. The company added that users will be able to control beta participation via their Privacy Sandbox Settings, either by blocking certain topics or opting out of involvement altogether. .

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Smart-Hub

JANUARY 13, 2023

You may feel safe with such a platform, as all tech maintenance responsibility falls to the White Label partner. White Label Ad Exchange is a great solution to resolve these issues. Think about your goal — to learn how to create or use ad platforms for your business. White Label Ad Exchange: Exclusive Safety Network.

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Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. Firefighting and coordinating with different departments/ad partners take up the majority of our days. The list goes on and on.

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Smart-Hub

JANUARY 2, 2024

We aim to explain how to make money selling ads in detail and consider all the possible nuances. The primary ads type we will discuss is programmatic advertising. When sales happen automatically in a split second, each website visitor sees their unique ads. These are also ad strategies with potential high profits.

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Automatad Inc.

NOVEMBER 24, 2023

Transparency and Consent Framework) to serve ads in the EEA and the UK region. Here’s our blog on Google’s new ad consent requirement for publishers, what it is, what TCF and CMP are, why it is needed, and what you should do next. The publisher must work with Google-certified CMP to server ads in the EEA and the UK region.

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Clearcode

OCTOBER 9, 2022

Examples include the ePrivacy directive and General Data Protection Regulation (GDPR). As a result, the EU, and the UK government, have opened antitrust investigations into the tech giants of the Internet — mainly Google, Meta, Apple and Amazon. The two laws are known as the Digital Marketing Act (DMA) and Digital Services Act (DSA).

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S. Privacy Updates.

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VideoWeek

OCTOBER 7, 2022

The Week in Tech. UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We Netflix Ad Tier Could Attract Majority of Subscribers. TikTok Sees Sixfold Sales Surge. The Week in TV.

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Smart-Hub

DECEMBER 8, 2023

Programmatic infrastructure, in which ad sales are automated within a split second, has replaced direct ad sales agreements. They are still used, but only for a small percentage of the premium ad segment. Nowadays, programmatic ads infrastructure is the primary way to sell ads. SmartHub's Features Have No Limits!

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InMobi

DECEMBER 17, 2019

When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. Note: This blog post is just for informational purposes only, and is not designed to serve as a full legal guide.

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Clearcode

MAY 18, 2023

As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy. In this blog post, we will explore the various types of PETs available and provide examples of how they are being used in AdTech today.

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VideoWeek

AUGUST 26, 2022

DoubleVerify reported a newly uncovered connected TV ad fraud scheme this week, in which smart fridges and other internet-connected devices essentially posed as connected TVs, in order to cover up fraudulent traffic. But the product is still young and relatively experimental, and doesn’t yet run ads. The Week in Tech.

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Martech

APRIL 19, 2023

I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. That said, I’m surprised how many CMOs still keep their distance from the tech part of their function.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Let’s rewind back to the early stages of the internet.

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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Single Grain

APRIL 17, 2023

In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you. Support: Whether the vendor promises a good level of tech support. What Is a MarTech Stack? Budget: How much it will cost versus the ROI you’ll be able to extract.

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Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). Yes, the ad vendors can operate in the cookieless world. However, all of this is about to change with the demise of third-party cookies and the new rules established by GDPR.

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Smart-Hub

MARCH 14, 2022

Cookies eventually became the most valuable tool in the hands of digital advertisers who utilized them to deliver targeted ads. In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). What is cookieless tracking?

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Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. Work With Us 13 Display Advertising Trends to Keep an Eye On Display ads make up 12% of website traffic, making this a core advertising strategy for any marketer. Why should you keep an eye on display advertising trends?

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VideoWeek

OCTOBER 14, 2022

In this week’s Week in Review: Netflix with ads gets a launch date, Google faces another big fine next year, and Roku gets into the smart home game. Netflix Announces Price and Measurement Partners for Ad-Supported Tier. “Basic with Ads” will cost £4.99 ad-free offering. Top Stories.

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Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The key platforms (i.e.

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Single Grain

NOVEMBER 20, 2020

And since no physical hardware is needed, it’s easier to scale by adding new extensions and business lines quickly, which is especially helpful for remote workers. Security features like call encryption, meeting lock with password protection when needed, and following latest security standards like the GDPR and SOC 2 Type II.

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VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. The Week in Tech Meta Hit with €1.2 The Week in Tech Meta Hit with €1.2

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Single Grain

AUGUST 27, 2019

The Email Marketer’s 4-Step Guide to GDPR Compliance. Here’s an example email you could send: Subject line: Something I noticed on the [COMPANY] blog. Hey [NAME], I noticed a little something that could help you increase the conversions from the [COMPANY] blog. We already know how successful they are in blog post headlines.

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Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Real-time bidding, for example, is a type of programmatic ad buying.

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Single Grain

JULY 19, 2019

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Real-time bidding, for example, is a type of programmatic ad buying.

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Single Grain

DECEMBER 6, 2019

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Real-time bidding, for example, is a type of programmatic ad buying.

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Single Grain

NOVEMBER 28, 2023

By using this AI writing tool (or others, such as Byword or SurferAI), marketers can quickly generate relevant content – for ad campaigns, email campaigns, blog post writing – without having to manually search for content ideas or create new content from scratch.

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