Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. “The reach on that may seem tempting, but the transparency will never be as accurate as a retail media network would.”

Retail 109

Retail Food Cookies Banner 109

Martech

AUGUST 15, 2024

A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. An enterprise-level organization might further specialize, separating out paid vs. organic social, or even have specialists for each social media channel.

Marketing 124

Marketing Banner SEO MarTech 124

Martech

JANUARY 9, 2025

Dappier announced the availability of AskAI banner ad deployment. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads. The platform combines first-party audiences with creative and media in a single workflow. BrandRep launched an AI-powered keyword generator.

MarTech 115

MarTech CPM Banner Retail 115

illumin

SEPTEMBER 19, 2024

Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. This is very similar to contextual targeting and its execution is most often seen in search and social media ads. This can be through cookies or a tracking pixel.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

illumin

DECEMBER 3, 2024

Focus on Carbon-Neutral Data Centers: Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Many companies are also adopting sustainable media buying strategies that focus on reducing emissions while still maintaining the efficiency and effectiveness of their ad campaigns.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

OCTOBER 31, 2024

We had to do it really well because direct mail is expensive in terms of media, a thousand times more expensive than a banner ad. The aim is to make direct mail a core component of what retail media networks can provide to their brand client. You have to really perform.” ” First, data and audiences.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Martech

JUNE 24, 2025

Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. For many, RMNs are emerging as a critical component of a media strategy.

Retail 72

Retail Media Audience Conversion 72

illumin

OCTOBER 24, 2024

Social Media Advertising Platforms such as LinkedIn, Twitter, and Facebook offer targeted advertising options. Social media ads can be tailored to reach specific industries, job roles, and company sizes. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

FEBRUARY 25, 2025

The AI bot sharks smelled blood in the water as soon as the link hit social media with the financial incentive. Instead, assign a unique URL per channel (email, client website, social media). Recently, we deployed an online survey for a client, dangling a financial incentive for completing the 20-minute questionnaire. within a day.

Marketing 109

Marketing Click Through Rate Manufacturing Banner 109

illumin

JUNE 18, 2025

Companion banners: pairing audio with visuals creates a richer, multi-sensory experience. Companion banners boost brand recall, reinforce messaging, and offer clickable paths for seamless engagement and conversions. Poor audio can ruin even a strong message.

Advertising 86

Advertising Banner Audience ROI 86

Martech

JUNE 27, 2025

Think thousands of cut-downs and dynamic banners, yet many consumers will not find the big idea compelling if it comes from AI. In an environment where attention is scarce and media spend is high, clarity and cohesion in creativity make your dollars work harder. Consumers split neatly into: A third who respond well to AI-assisted ads.

Impressions 78

Impressions ROI Banner Audience 78

MNTN

JANUARY 6, 2025

Over-the-top (OTT) advertising refers to delivering ads via streaming media services directly offered to viewers over the Internet, bypassing traditional cable, broadcast, and satellite TV platforms. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet. What is OTT Advertising?

Advertising 52

Advertising Retargeting CPA Audience 52

Advendio

JUNE 26, 2025

Why Retail Media Is No Longer Just for Retailers Retail media has traditionally been the domain of e-commerce giants and omnichannel retailers. But in 2025, the media playbook is being rewritten. Airlines, travel aggregators, and mobility platforms are emerging as powerful new players in the retail media ecosystem.

Retail 52

Retail Real Estate Media Ad Ops 52

Martech

JANUARY 13, 2025

Largest Contentful Paint (LCP) measures how long it takes for the largest visible element on a page often an image or hero banner to load. Optimize thumbnails and responsive images WordPress automatically generates multiple image sizes, including thumbnails, which can bloat your media library.

SEO 121

SEO Conversion Banner eCommerce 121

Martech

MARCH 13, 2025

The AI Image Generator creates high-quality images from text, suitable for social media, blogs, presentations, and websites. The AI Ad Generator creates optimized ads for social media and e-commerce sites. transcosmos developed trans-AI Answer which uses AI to respond to customer inquiries on social media and via email.

MarTech 100

MarTech Click Through Rate Machine Learning Banner 100

Martech

MARCH 31, 2025

banner, you see a note: Five years ago today, you bought your first pair of running shoes from us. AI can sift through years of purchase data, historical actions and interactions, social media likes and even voice tones or biometric feedback to pinpoint moments worth reviving. How many miles have they carried you since?

Pop-Up 122

Pop-Up Shipping Banner Impressions 122

illumin

JULY 23, 2024

OOH advertising refers to any visual media presented outside of the home such as billboards, bus stop advertising boards, etc. AR print marketing: Traditional print marketing such as postcards, flyers, and direct mail, can be more engaging and elevated by applying AR elements to it.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

MNTN

JULY 7, 2025

Buy Media Like a Pro Use programmatic advertising tools to distribute your budget where it performs best. Banner Ads Displayed above or below the video player, banner ads provide passive visibility without disrupting the viewing experience. Creative-as-a-Subscription : Fresh, CTV-optimized creative included with your media buy.

Advertising 52

Advertising Impressions Audience CPA 52

PubMatic

MAY 15, 2025

Native, in particular, is the primary ad type for e-commerce and social advertisers – two verticals now expanding their media strategies beyond closed platforms. saw a 10% increase in banner eCPM after implementing OpenWrap SDK , demonstrating how higher-quality demand sources can directly improve monetization performance.

Retargeting 64

Retargeting Banner Audience Impressions 64

VideoWeek

MAY 27, 2025

Here are some of the key findings from this year’s report: Video Takes Over There are many different ways of slicing up the digital ad market, and for its primary stats the AdEx report splits media into social, display, search, classifieds & directories, and retail media. banner ads, native ads, etc) is still higher at 18.8

Retail 52

Retail Banner Media ROI 52

Adweek

JULY 8, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Food Industry News KFC Canada Sets Latest Finger Lickin Good Ad in a Bridgerton-Era Ball The cheeky, cinematic work comes from indie AOR Courage By T.L.

Food 163

Food Pop-Up Banner Agency 163

Marketing Dive

JULY 8, 2025

The first spots under the “Keep It Original” banner show how Ben’s Original’s ready-to-heat rice brings people together, whether at the dining table with kids or on a summer camping trip with friends. Agency T&P, which is backed by ad-holding group WPP, developed the brand platform while WPP Media handled the media plan.

Food 57

Food Ad Tech Agency CPM 57

OpenX

MAY 21, 2025

Today, this graph powers people-based curation at scale across premium digital media. Engagement Models, for example, can help drive results across campaigns optimized for key performance indicators like CTR and CPC for banner clicks, and VTR and CPCV for video performance. But thats only the beginning.

Machine Learning 52

Machine Learning CPC Banner Ad Space 52

Single Grain

APRIL 20, 2025

Digital channels allow for rapid adjustments without the lead times and sunk costs associated with traditional media. Social Media: Maintaining Engagement without Major Investment Social media allows brands to maintain visibility and engagement without necessarily requiring large financial investments.

Marketing 52

Marketing SEO Conversion Rate CPC 52

VideoWeek

APRIL 9, 2025

While many news publishers have struggled with the loss of audiences to social media, UK group Reach, owner of the Mirror, Express, and a vast portfolio of regional and local titles, has maintained engagement with users coming to its brands for their local coverage.

Cookies 52

Cookies Ad Tech Audience Banner 52

Advendio

MARCH 31, 2025

Matt and Audrey joined an influential group of media executives, uncovering solutions and strategies to thrive in an ever-evolving landscape. From programmatic strategies to data-driven content and innovative monetization models, the event provided valuable insights to help publishers thrive in a dynamic media landscape.

CPC 52

CPC Conversion CPM Banner 52

YieldBird

JANUARY 22, 2025

Im not talking about what already works in the programmatic environment, like banners, interstitials, especially when it comes to mobiles because our business is very heavy there. Most of them said that they would turn to newspaper websites, like ours, to verify stories they read on social media.

Advertising 52

Advertising Banner Education Cookies 52

Advendio

MARCH 31, 2025

Albertsons Media Collective has extended its partnership with omnichannel advertising management platform ADvendio. The retail media arm for Albertsons Cos. We are thrilled to continue our partnership with ADvendio,” said Michelle Weiskittel, head of media at Albertsons Media Collective.

Retail 52

Retail Media Banner Advertising 52

Martech

JULY 18, 2025

Following the election in November, media spending on X increased for the first time since Musk’s purchase, and it hasn’t stopped. To get news (65% of users), making it the top source of news among social media sites. This is the largest gender gap among social media platforms, with men accounting for nearly two in three users.

Marketing 62

Marketing Conversion Pop-Up Audience 62

MNTN

MARCH 10, 2025

As most social media platforms have begun to merge with ecommerce functions, lower-funnel videos on platforms like TikTok have become increasingly important to encourage consumers to take that final leap. Then narrow the field by identifying your potential customers characteristicssocial media habits, hobbies, professions, and so on.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

MNTN

MARCH 13, 2025

MQLs are potential customers who have interacted with your brand in some capacity, perhaps by clicking on a banner ad or reading some of your materials. This is your chance to let customers know who you are and what you stand for, which you could do via social media, YouTube, or Connected TV (CTV) ads.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

illumin

APRIL 22, 2025

Focus on Carbon-Neutral Data Centers Brands can partner with ad tech vendors and media platforms that utilize renewable energy in their data centers. Many companies are also adopting sustainable media buying strategies that focus on reducing emissions while still maintaining the efficiency and effectiveness of their ad campaigns.

Advertising 79

Advertising Marketing Ad Inventory Impressions 79

Ad Rants

JUNE 24, 2022

The advantages social media can unlock for your business or career are to some extent limitless. Have you ever considered using your top banner on LinkedIn or Facebook to promote yourself or your business? Have you ever considered using your top banner on LinkedIn or Facebook to promote yourself or your business? Conclusion.

Banner 187

Banner Media Impressions Advertising 187

Adweek

AUGUST 11, 2022

A number of publicly traded news publishers reported an uptick in their year-over-year digital advertising revenues this week, a data point that further complicates the ongoing debate surrounding the health of the U.S. In their quarterly earnings reports, the publishers BuzzFeed Inc.,

Banner 264

Banner Advertising Media 264

Fuel Lines

MAY 16, 2017

. If your agency’s social media participation isn’t developing new business leads, it’s important to know why. . 70% of marketers report that social media marketing delivers poor or average return on investment. From my experience, most agencies finally got on board with social media in 2010.

Agency 269

Agency Media Shipping Banner 269

Adweek

APRIL 24, 2023

Crispin Porter + Bogusky has gone through numerous changes over the past few years, from key account losses to leadership upheavals and becoming part of the Stagwell Media Network. Now, in perhaps the biggest recent boost for the storied agency, four agencies within Stagwell are combining forces under the CP+B banner.

Agency 279

Agency Banner Media 279

Adweek

FEBRUARY 7, 2025

million, a banner year for the publisher and a welcome. The social publisher NowThis more than doubled its revenues in 2024 and achieved profitability for the first time as an independent company, according to chief executive Sharon Mussali.

Banner 287

Banner Media 287