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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. For instance, video ads , particularly those that auto-play, can drain energy more than static display ads. illumin’s enhanced cookie syncs create the ideal connection between users and partners.

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Retail media moves from the bottom of the funnel to center stage

Martech

Across both owned and syndicated media, retailers are expanding their offerings to include: Video ads. Expanding to new formats Retailers recognize that their owned inventory — homepage banners, search result placements and on-site carousels — can only scale so far. Shoppable branded content. Native placements.

Retail 73
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Innovations in Search and Social Advertising

Basis

Accessible within the app by typing "check my settings" in the search bar and selecting "learn more" on the banner, the guide offers a comprehensive overview of available safety features, including practical tips to help usersespecially parentsmanage privacy settings and establish appropriate usage guidelines for their children.

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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Use More Energy-Efficient Ad Formats Some ad formats consume more energy than others. For instance, video ads , particularly those that auto-play, can drain energy more than static display ads. illumins enhanced cookie syncs create the ideal connection between users and partners.

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Do Mobile Video Ads Drive Attention?

VideoWeek

Video formats, encompassing i nterscroller, native video and native pre-roll adverts, drove average active attention of 2.73 That’s compared to MPU and native image ads at 1.5 seconds, then mobile banner and native mail ads at 0.6 However non-video interscroller adverts topped the rankings with 3.3

Video Ads 124
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7 Smart Ways to Reduce Banner Blindness

Automatad Inc.

Share Tweet Share As a publisher, do you remember the last banner ad that caught your attention? Banner ads are traditional ad formats. Therefore, the phenomenon called banner blindness was born. Banner blindness has been here for a long time. How Does Banner Blindness Affect Publishers?

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Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers?