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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. Use More Energy-Efficient Ad Formats: Some ad formats consume more energy than others. However, with great power comes great responsibility.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Which OTT device is driving more view-through conversions? Step 7: Launch Your Campaign : Activate your campaign and deliver ads across OTT platforms directly to your target audience. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

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Looking at augmented reality (AR) in advertising

illumin

There are also virtual walkthroughs and showrooms, AR video ads, 3D product showcases, AR games (such as Niantic Wayfarer and the aforementioned Pokemon Go), and more. Benefits of augmented reality in advertising Studies show that a great AR ad campaign is typically more effective than traditional advertising techniques.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

OTT (over-the-top) advertising delivers video ads via the internet—no cable bundles, no satellite dishes, just premium content streamed directly to viewers on smart TVs, mobile apps, and other connected devices. Measure, Optimize, Repeat Monitor key metrics like impressions, ROAS, and conversions in real time.

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Retail media moves from the bottom of the funnel to center stage

Martech

The combination of premium inventory and deep consumer insights puts RMNs uniquely positioned to support immediate conversion goals and longer-term brand building. Across both owned and syndicated media, retailers are expanding their offerings to include: Video ads. Shoppable branded content. Native placements.

Retail 75
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Q1 2025: Company Review

Advendio

As expected, AI was a regular point of conversation throughout the event. ADvendio’s conversations touched on AI as well. Strategies and business models were the main point of conversation, with low/no upfront cost dominating. Image credit: Banner image courtesy of Albertsons Companies. No editing skills are needed!

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Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience

Ad Monsters

The ad tech ecosystem walks a tightrope between revenue growth and user satisfaction, with one critical question looming: Have we done enough to deliver on the promise of a better digital experience?