Ad Rants
FEBRUARY 6, 2024
The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry.
VideoWeek
AUGUST 12, 2022
The US Department of Justice is preparing to file an antitrust lawsuit against Google as soon as next month, Bloomberg reported this week, after years of conversations with players across the digital advertising ecosystem. Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Kargo Acquires Ziggeo in Online Video Push.
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Digital Turbine
JULY 28, 2022
With the “Turn to Learn” campaign, J&J amplified conversations surrounding ingredients and was able to emphasize its own product’s promise of 100% gentle and safe – free of parabens, sulphates, and other harmful ingredients. Campaign Results. The compelling mobile creative had a total reach of 10.8
Clearcode
MARCH 17, 2023
All Internet users are used to seeing ads online, which has led to banner blindness. For instance, if it is raining while the player is driving a racing car, then the banner seen at the end of the finish line should be muddy, blowing in the wind, and spattered with raindrops.
Lemonads
JUNE 5, 2020
For example, your objective can be to generate a certain amount of revenue, achieve a specific ROI rate, or produce an exact number of conversions. As for native ads, some of the best performers include education, financial services, technology, healthcare, luxury goods, and other industries that benefit from storytelling and long-form ads.
Lemonads
MARCH 15, 2021
Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Affiliate marketing, on the other hand, only requires that you pay when marketers generate a conversion. Keep in mind that, as the advertiser, you set the parameters for what a conversion is.
Single Grain
AUGUST 8, 2023
From global brands to local businesses, you’ll learn about the power of programmatic advertising in driving engagement, increasing conversions and, ultimately, achieving business goals. However, the catalog feed outperformed in terms of conversions, proving to be the more effective option.
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