privacy-policy 
Smart-Hub
APRIL 1, 2024
However, due to the growing privacy concerns, as well as privacy-related regulations, advertisers and publishers need to review their data collection and usage methods. This contributed to the already existing privacy concerns, so the first directives regarding the usage of cookies started to appear. Retargeting.
Ad Monsters
NOVEMBER 9, 2022
Data privacy might just be the hottest buzzword in digital advertising. While most of the conversation focuses on how we replace cookies within our media campaigns, the challenges that come with cracking the data privacy code open doors for new areas of opportunity to emerge in a shifting landscape.
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Basis
JANUARY 24, 2024
Heading into 2024, financial services marketers are facing an unenviable list of challenges: from convincing people to borrow money at today’s record-high rates; to communicating product value and service expertise in an ultra-competitive market full of disruptors; to reaching and converting unbanked, underbanked, or alternative-banking customers.
MNTN
SEPTEMBER 4, 2023
As a significant focus on consumer data privacy continues to spread across the globe, advertisers have their work cut out for them in interpreting what these changes will mean for their teams and strategies. But their necessity doesn’t mean they don’t still create challenges for marketing teams worldwide. 2023 will mark the shift.”
Martech
JUNE 8, 2022
Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. So, what do all these changes mean to you, the marketer? Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate.
Digiday
APRIL 27, 2023
It’s no secret and no surprise that Apple’s privacy changes have had a major impact on digital advertising. Apple’s changes have been a “very bright light” on non-consented data use, said Gartner analyst Eric Schmidt, but declining match rates and weakening retargeting have also highlighted broader issues around measurement.
Monetize More
DECEMBER 28, 2022
That is exactly what the Display Lumascape wanted to accomplish for publishers, marketers, and other parties involved in the ad tech space. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. The Display Lumascape is also known as the Luma Landscape.
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