Spoton Digital Media

FEBRUARY 20, 2023

With so many marketing channels to choose from, it can be easy for email marketing to get lost in the mix. Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Don’t overlook the power of email marketing.

A/B Testing 52

A/B Testing Marketing Click Through Rate Audience 52

MNTN

JUNE 27, 2022

Javidan-Nejad, MNTN’s Director of Performance Marketing, shared the best practices any paid search marketer can take to the larger screen. From campaign set-up to where to find a test budget, he demonstrated that paid search marketers already have the tools in place to add this new channel.

A/B Testing 52

A/B Testing Retargeting Audience Conversion Rate 52

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. The right keywords connect your ad with the right audience, ensuring your ad budget is wisely spent.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

AdvertiseMint

JUNE 15, 2023

Are you seeking the best Facebook marketing guide to help take your digital presence to the next level? So, it’s the ideal marketing platform for businesses and organizations that want to promote their services or products. It has special features that let you reach your target audience. Open a Facebook shop.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Segment your audience based on attributes like cart value, product categories or purchase history.

A/B Testing 93

A/B Testing eCommerce Audience Retargeting 93

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. This extensive reach allows advertisers to connect with diverse audiences. Advertisers can tailor their audience based on demographics, interests, behaviors, and location. Know your audience.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Hatzenbuhler started by highlighting that at MNTN, we’re B2B marketers ourselves, and therefore understand what boxes an ad channel must tick to be effective.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

MNTN

JANUARY 13, 2023

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Digiday

FEBRUARY 9, 2023

Register for free to watch more of the discussion and learn how TV has become a performance marketing channel and how technology has enabled the space to become more accessible. However, given the way streaming services are currently set up, the market is fragmented, making purchasing ad slots more challenging to navigate.

Geo targeting 64

Geo targeting Retargeting A/B Testing Conversion 64

Clearcode

JANUARY 22, 2023

Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

AdvertiseMint

JANUARY 21, 2024

Marketing automation tools can take your digital marketing to the next level. In this guide, we’ll discuss 25 of the best marketing automation tools. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

AdvertiseMint

NOVEMBER 15, 2023

Definition of Conversion In the world of marketing, the term “conversion” holds significant weight. As an essential metric, conversions provide marketers with insights into the effectiveness of their strategies, guiding future marketing endeavors. Why Conversions Matter?

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

Basis

JULY 28, 2022

And what does it mean for marketers? What just a decade ago seemed like an overwhelming and unattainable piece of a digital marketing portfolio has become a must-have in every brand’s digital repertoire. Depending on their method of purchasing CTV ads, marketers can target audiences based on a variety of factors.

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

MobileAds

DECEMBER 5, 2020

Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. Just like DCO, the programmatic creative helps the advertisers to continually refine the ads to deliver the right messages to the most appropriate audience on suitable devices. Retargeting information.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

InMobi

JUNE 20, 2019

Brands can learn quite a lot from the best mobile game marketing plans. Mobile gaming companies have mastered mobile marketing, and brands have a lot to learn from them. What Do Mobile Games Get Right About App Marketing? They do this by focusing on (a) driving retention (b) acquisition ads and (c) increasing in-app purchases.

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

MNTN

MAY 22, 2023

Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, driving traffic to your brand, and converting leads into customers. Conversely, you can assess which marketing campaigns were less successful and do a deep dive to understand why.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52

InMobi

MAY 16, 2017

InMobi was proud to be an official partner of this year’s MAU Vegas event, organized by Grow.co , joining many of the world’s top minds in the mobile app marketing space to discuss the latest trends and technologies in the market today. It’s time to think beyond Facebook and Google.

A/B Testing 52

A/B Testing Non-Profit Conversion Rate Retargeting 52

MNTN

DECEMBER 15, 2022

I often get asked by my clients what’s the first thing that they need to do when they start to think about adding CTV to their marketing mix,” Haase said. After selecting the main business goals, Haase then recommends selecting a target audience. What comes first to you when you’re thinking about 2023?”.

Advertising 52

Advertising A/B Testing Audience Retargeting 52

MNTN

DECEMBER 12, 2022

As the end of the year approaches and 2023 planning is full steam ahead, search marketers may be scratching their heads as they adjust to upcoming paid search shifts. Haeri covered some of the upcoming changes expected for paid search in 2023 and how paid search marketers could add Connected TV to make the most of their marketing budget.

A/B Testing 52

A/B Testing Audience Retargeting Search Advertising 52

RevX

MAY 5, 2022

Audience Relevancy. Along with seeking quality in inventory, it is imperative to pursue quality in content and audience. Be sure to consider the following: Whether the DSP understands the intentionality of its audiences? How is 1P audience segmentation done for retargeting campaigns ? Brand Safety. Data Privacy.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

InMobi

MAY 24, 2018

It was a fun and insightful event, bringing together some of the brightest minds in the mobile advertising and marketing space. In addition, extensive A/B testing allows you to fine tune your data and gain an ever deeper understanding of your customer base. have come to dominate the market.

Retargeting 52

Retargeting A/B Testing Advertising Marketing 52

RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. From audience segmentation to campaign optimization and reporting, it is designed to be precise, scalable, customizable, and highly-efficient. You are essentially outsourcing your marketing via affiliates’ who may promote it on mobile apps, email, social media, etc.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! Understanding Your Target Audience Let’s talk about your ideal target audience.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Automatad Inc.

FEBRUARY 9, 2023

This surge in the online economy shows a growing preference among businesses to use digital advertising to reach their desired audience. Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. market alone, banner ad spending is expected to reach 81.3

Banner 52

Banner Viewability Ad Space Real Estate 52

AdvertiseMint

FEBRUARY 1, 2024

The right strategy can make all the difference in reaching your target audience and maximizing the impact of your Facebook ad campaign. Inadequate audience targeting. Neglecting A/B Testing. Improve audience targeting. Before assessing your targeting options, get to know your audience intimately.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We But within these mass audiences there is data for targeting and segmentation. B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Why we care.

Marketing 81

Marketing A/B Testing Retargeting Audience 81

MNTN

APRIL 24, 2023

Sales Funnel vs. Marketing Funnel If your business has been focused on sales and marketing in the past, you have probably also heard of a concept called a “marketing funnel.” While both sales funnels and marketing funnels are conceptual models, the difference is the kind of engagement each “funnel” has to the point of sales.

Conversion 52

Conversion A/B Testing Retargeting Audience 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments. Another important feature of meta ads is retargeting.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Though not the first campaign type that comes to mind, but not to be pushed aside as well when it comes to building marketing strategy.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

AUGUST 8, 2019

Good marketers know that it’s a rare occurrence for a new visitor to land on a website for the first time and buy a product right then and there. How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. A/B testing. 4 Ways to Use UX Testing Methods to Improve CLV and Lower CAC. 1) Tailor Your Product/Service for Your Target Market. Card sorting.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

JUNE 27, 2023

Considering that 5-10% of global jewelry market sales occur online, targeting an audience on your Facebook page is, indeed, an effective way to increase e-commerce profits. But there are other tactics you can use to generate more clicks from your Facebook audience. Stories are also an effective way to target mobile audiences.

Conversion 52

Conversion A/B Testing Brand Awareness Retargeting 52

AdvertiseMint

FEBRUARY 4, 2024

Thanks to its vast user base , Facebook offers unparalleled opportunities for Shopify store owners to showcase their products to a global audience. How To Run Facebook Ads Shopify Campaigns Launching a successful online store is just the first step; the next step is getting your products in front of the right audience.

A/B Testing 52

A/B Testing Advertising Click Through Rate Audience 52

Single Grain

APRIL 12, 2023

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” It’s up to you, as the marketing mind of your company, to position your brand amongst your competitors and penetrate the online market.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

AdvertiseMint

DECEMBER 24, 2023

Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. It’s about making your target audience aware that your brand exists and leaving a positive impression on their minds. A startup e-commerce business aims to grow its Facebook audience by 20% in the next quarter.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52