Remove Audience Remove Healthcare Remove Retargeting
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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

It wanted me to define audience/user data, data inputs and sources, segmentation and more. Example 1: Personalized email for an awareness-stage lead One of our simulated users, a CTO at a medium-sized healthcare company, engaged with our LinkedIn content and downloaded a whitepaper. What questions do you have before we start?

MarTech 125
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

Media 59
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Illustrated by InMobi | Learn How MFine Partnered with InMobi to Drive Purchase Consideration for Healthcare on Mobile

InMobi

MFine is an AI-driven, on-demand holistic healthcare platform that provides its users across India with access to virtual consultations, diagnostics, medicines, and care programs from the country’s top healthcare providers. Learn more about the impactful campaign from our Illustrated by InMobi infographic.

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Effective Account-Based Targeting on LinkedIn: Tools and Techniques

Single Grain

LinkedIn’s matched audiences feature allows for precise targeting of specific accounts and decision-makers. Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Company Targeting Company targeting is when ABM marketers build audiences and segments by businesses and organizations.

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B2B Success Stories: Reinventing LinkedIn Ads with ABM Strategies

Single Grain

The journey from traditional LinkedIn advertising to ABM-driven approaches typically follows three stages: Broad awareness : Targeting wide professional audiences based on general criteria. Segmented marketing : Dividing audiences into industry or role-based segments. Implemented account-based retargeting to reinforce key messages.

ROI 52
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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. We showcase how this solution isn’t just a collection of features but a tool that lets them connect with their audience on a deeper level. Functional : Fulfilling basic needs (e.g.,

MarTech 120
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Essential Pre-Campaign Strategies for LinkedIn ABM Success

Single Grain

Audience architecture : Building precise targeting frameworks. Strategy 3: Develop a Sophisticated Audience Architecture Moving beyond basic account lists to sophisticated audience architecture significantly improves targeting precision. LinkedIn Audience Construction Build sophisticated LinkedIn audiences to improve targeting.

ROI 52