Why-In-App-Marketing-is-So-Critical-Right-Now 
InMobi
MAY 21, 2020
During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted?
Basis
MAY 16, 2023
In digital marketing, the first banner ad appeared online , featuring little more than a tease to click—which an astonishing 44% of viewers did. Say it ain’t so! They’re just a nerdy rock band whose hits are now on oldies radio. Know your audience. Know what you want your audience to do.
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MNTN
FEBRUARY 9, 2024
Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. For most successful brands, TV advertising is a critical part of their wider marketing strategy. Now, let’s make a quick distinction. There are two main types of TV marketing.
Digiday
APRIL 5, 2023
What follows is the inside track on the app, what it means for marketers, how it fits into the wider TikTok drama and much more. What follows is the inside track on the app, what it means for marketers, how it fits into the wider TikTok drama and much more. But the name won’t be unrecognizable for too much longer.
InMobi
MAY 19, 2020
How well are you understanding consumers right now, in this very moment? After all, even if you felt like you had your finger on the pulse of your customers (or your customer’s customers) in January, that knowledge may not be totally relevant or helpful right now. So what’s better?
Basis
OCTOBER 9, 2023
Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. What is Direct Response Marketing?
InMobi
APRIL 1, 2019
Nowadays, getting your mobile app marketing strategy right is critical for the sustained success of any mobile application. There are now more than two million mobile apps in both the iOS App Store and the Google Play Store, and that number keeps growing to new heights every year.
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