illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. While they both aim to reach the right audience, they differ significantly in how they achieve this goal. Categories also help in narrowing down the audience segments.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Digiday

NOVEMBER 30, 2022

Dentsu has hired Brent Koning, a former vp of esports at Electronic Arts, as its global gaming lead and executive vice president. As we start to use data more and more, and we start to use machine learning more and more — the less friction you can have with your consumer, the easier budgets become unlocked.”.

Media 56

Media Advertising Machine Learning Education 56

InMobi

NOVEMBER 11, 2014

Big box retailers can guarantee the number of coupons clipped Consumer electronics brands can guarantee the number of add-to-calendar downloads What does all this translate to? Between 1.8X

Machine Learning 52

Machine Learning Impressions Retail Electronics 52

Martech Series

FEBRUARY 9, 2023

Online events are more accessible to a wider audience, as all that is required is a device with internet connectivity. Types of Immersive Experiences: Here are some immersive experiences – These different forms of immersion offer unique benefits to businesses and audiences alike, providing a more engaging and memorable experience.

Electronics 85

Electronics Audience Entertainment Marketing 85

AdvertiseMint

OCTOBER 20, 2023

To decide between a mobile app and a mobile website, businesses should consider their objectives, target audience, and available resources. E-commerce refers to all forms of electronic commerce, including transactions made on desktops, laptops, and other devices.

Retail 40

Retail Machine Learning Conversion Rate Electronics 40

VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). Currently, this is only available for national TV buys. Read on VideoWeek. Read on VideoWeek.

Media 52

Media Retail GDPR Agency 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. Their Algorithms and machine learning make intelligent recommendations that optimize revenue. It took them about 3.5 But let’s see more!

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

JUNE 5, 2023

User Guiding ) 99.01% of advertised products are marked as “new.” ( User Guiding ) 18% of advertised electronics are refurbished. Live Your Message ) 54% of internet users would rather watch a video to learn about a product than read a text description. of brands say they will use AI or machine learning in their influencer campaigns.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. 2) Programmatic Advertising. Cost-effectiveness.

Marketing 145

Marketing SEO Conversion Audience 145