Basis

MARCH 17, 2025

Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM. Basis programmatic CPM index showed steady, albeit below average, pricing in the first five months of 2024.

Advertising 94

Advertising CPM Impressions Video Ads 94

Martech

APRIL 8, 2025

Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube. In these instances, stay laser-focused on your top value propositions and make them super-clear to your audience.

CPM 115

CPM Audience Impressions MarTech 115

AdExchanger

NOVEMBER 19, 2024

But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.

Advertising 110

Advertising Audience Media CPM 110

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 117

Media Advertising Ad Ops Non-Profit 117

Ad Monsters

DECEMBER 2, 2024

As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% This value translates into a strong demand from advertisers who are willing to pay premium rates for the opportunity to reach highly engaged audiences.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

Single Grain

JULY 7, 2025

Engagement metrics: The platform’s average click-through rate (CTR) stands at 0.84% according to Lebesgue , demonstrating solid audience engagement. Cost efficiency: Hootsuite reports that TikTok’s CPM is projected to be $7.03 The platform has matured, and so has its audience. CPM, you’ll reach ~142,250 users.

ROI 52

ROI Conversion Rate CPM Click Through Rate 52

Ad Monsters

DECEMBER 16, 2024

Advertisers have mostly focused their publisher media buys on audience targeting, and a lot of the infrastructure built up to support that actually worked against premium publishers. Including: Resetting CPMs: Brands have long had a set of CPM expectations for contextual targeting. For premium media companies, its about time.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 98

Cookies Audience Manufacturing Education 98

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18

CPM 52

CPM CPA CPC Viewability 52

Marketing Dive

JUNE 16, 2025

Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By By Peter Adams • July 30, 2024 Latest in Video Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f. © 2025 TechTarget, Inc. or its subsidiaries.

Retail 111

Retail Cookies Agency ROI 111

YieldBird

JULY 1, 2025

In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs. Why is Curation Gaining Momentum?

Cookies 52

Cookies Advertising Demand Side Platform Audience 52

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.

CPM 46

CPM Audience Media Advertising 46

PubMatic

MAY 14, 2025

We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences. CPM – not CPI – is the currency. While CPMs may be lower when compared to an app-install campaign, they represent untapped revenue and do not compete with a publishers core business.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Martech

MAY 27, 2025

How to measure CTVs impact across your marketing channel portfolio My favorite method for assessing CTVs impact on other channels is geo-lift testing , a method of holdout testing that compares the performance of test-and-control audiences in similar geos. Metrics to study by channel to analyze CTVs impact include: CVR. Direct traffic.

Retargeting 90

Retargeting CPA CPM Audience 90

Clearcode

DECEMBER 2, 2024

Harnessing radar technology to revolutionize how campaigns are measured, providing real-time, privacy-compliant data on audience engagement and enabling a more precise cost-per-thousand (CPM) model.

Retail 52

Retail Media CPM Conversion 52

Ad Monsters

NOVEMBER 4, 2024

Curation allows buyers to consolidate their private market buying into a handful of deal IDs while ensuring they only target ads to desired audience segments within high-quality content environments. Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set.

CPM 52

CPM Agency Ad network Media 52

Marketing Dive

JUNE 26, 2025

Enable Pinterest Performance+ targeting: Pinterest Performance+ targeting uses visual search technology to understand the creative context of your Pins, then it expands your audience to include people who might be interacting with similar styles of images or aesthetics. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 102

Cookies Performance Targeting Agency Ad Tech 102

Marketing Dive

JUNE 5, 2025

A new analytics platform called TikTok Market Scope allows advertisers to better understand and activate audiences across every stage of the funnel. New features include expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities. © 2025 TechTarget, Inc.

Advertising 97

Advertising Cookies Ad Tech Retail 97

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively. Heres what really stinks for publishers: iOS users, by definition, are premium audiences. CPM for these users.

CPM 97

CPM Cookies Impressions GDPR 97

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 74

Media Cookies Agency Retail 74

Digiday

JANUARY 24, 2023

Publishers must maintain the trust of their audience and avoid giving their audiences a reason to seek out alternative sites.” Preventing clickbait is critical for publishers taking a user-first approach, as these ads alienate audiences and damage a site’s metrics.

Clickbait 71

Clickbait Audience CPM Entertainment 71

Media Math

JUNE 21, 2023

Wimbledon’s wealthier audience is 3.3X CPM, Video – $5.00-$9.00 CPM, Video – $5.00-$9.00 Combine with MediaMath Audiences shopper data at no additional cost! For instance, 80% of tennis fans are college-educated , have an average household income of over $120K, and spend on average 17.9

Audience 52

Audience Geo targeting Advertising CPM 52

Ad Monsters

SEPTEMBER 16, 2024

For example, you can answer questions such as: How much does a certain segment increase my CPM? This allows you to investigate combinations of key-key-values to figure out: Which combination of positions and custom parameters leads to a higher CPM? What targeting combinations are prebid vendors bidding on? on most auctions?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

Marketing Dive

JULY 1, 2025

The reel breaks during the climatic battle between Obi-Wan Kenobi and Darth Vader, a moment that initially feels disappointing before two people dressed as the Jedi hero and his mentee-turned-archnemesis complete the duel, inspiring others in the audience to reenact key scenes from the series. © 2025 TechTarget, Inc.

Cookies 95

Cookies Agency Ad Tech CPM 95

Martech

JUNE 7, 2024

adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g. opt into audience expansion, remove contextual targeting) Measurement (e.g. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding.

CPM 122

CPM Marketing Education MarTech 122

Ad Monsters

FEBRUARY 25, 2023

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. Although with little effort, media buyers can provide them with a lower CTA while still bidding by CPM.

CPC 111

CPC Demand Side Platform CPM Media 111

Marketing Dive

JUNE 9, 2025

A separate campaign , “He Got Money,” focuses on fuel savings and is targeted at an African-American audience. The ad, which is targeted at an African-American audience, features Kathleen Bradley — best known as Mrs. Parker from the cult classic "Friday” — and is from Hyundai’s African American agency of record , Culture Brands. “‘He

Retail 98

Retail Agency ROI Ad Tech 98

Marketing Dive

JUNE 12, 2025

About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details. Dive Insight: Jack in the Box is attempting to push its Munchie Meal, its answer to late-night cravings, further into culture through its partnership with T-Pain. © 2025 TechTarget, Inc. or its subsidiaries.

Entertainment 104

Entertainment ROI Agency Retail 104

Martech Series

JULY 5, 2022

The company’s all-in-one platform enables Monetization, Audience Extension, and Measurement in a compliant and privacy-safe, closed environment. ” Marketing Technology News: MarTech Interview with Anatoly Sharifulin, CEO at AppFollow. .

Header Bidding 97

Header Bidding Healthcare CPM Audience 97

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. After you have familiarized yourself with your ads manager and before we get to creating your first TikTok ads campaign, you need to set up your pixel, assign your account ID and, if needed, set up your audiences. …from the custom audience you created.

CPM 133

CPM Conversion Audience CPC 133

Digiday

JUNE 8, 2022

In the race to collect first-party data, publishers are considering every option, including recycling audience engagement tactics like surveying. Gannett isn’t the only publisher more actively surveying its audience. But that doesn’t necessarily mean we’d be willing to pay more for it on a CPM basis.

Audience 73

Audience Media Affiliates CPM 73

Ad Monsters

SEPTEMBER 18, 2024

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. Audience Targeting Capabilities: Who are you trying to reach? Ad Placement Options: Where will your ads appear?

Retail 105

Retail Media CPM CPC 105

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE GO Digital combines the industry-leading GO Data custom audience creation platform and Bidder-as-a-Service (BaaS) demand-side platform (DSP) functionality to give marketers precise and programmatic ad targeting for custom audiences.

Demand Side Platform 98

Demand Side Platform CPM Click Through Rate Ad Exchange 98