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Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)
At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.
For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Marginal sums were also spent on Messenger and Audience Network. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Instagram was 35%. Amazon DSP.
to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.
This new feature allows advertisers to generate SQL queries for their desired audience using natural language. This eliminates the need to write code, significantly reducing the time required to develop audience queries. The platform combines first-party audiences with creative and media in a single workflow.
Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.
Advertisers have mostly focused their publisher media buys on audience targeting, and a lot of the infrastructure built up to support that actually worked against premium publishers. Including: Resetting CPMs: Brands have long had a set of CPM expectations for contextual targeting. For premium media companies, its about time.
Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. As a result, the ability to command high CPMs is challenged.
But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.
Engagement metrics: The platform’s average click-through rate (CTR) stands at 0.84% according to Lebesgue , demonstrating solid audience engagement. Cost efficiency: Hootsuite reports that TikTok’s CPM is projected to be $7.03 The platform has matured, and so has its audience. CPM, you’ll reach ~142,250 users.
As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% This value translates into a strong demand from advertisers who are willing to pay premium rates for the opportunity to reach highly engaged audiences.
In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs. Why is Curation Gaining Momentum?
Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube. In these instances, stay laser-focused on your top value propositions and make them super-clear to your audience.
To graduate a seed market into what 6AM calls a “core market,” it must meet two of three benchmarks: audience scale, advertiser demand, or advocacy from local institutions like chambers of commerce. “Anything related to advertising is handled by humans,” Heafy said.
So in that sense, our job as marketers remains the same: We must create content that resonates with our audiences and ensure it is optimized to be found , wherever it may be on the internet. We can’t wait for traditional search engines to catch up to evolving search behaviors.
Key Points Session-based revenue estimation : Modern ad revenue estimators prioritize session value over traditional pageview metrics for more accurate revenue predictions and better forecasting reliability Traffic conversion frameworks : Understanding the relationship between user sessions and ad revenue requires analyzing engagement patterns, audience (..)
Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. This metric can help advertisers look into their campaign efficiency, if theyre reaching the right audience, and if their ads are boosting conversions. The global digital advertising market is growing at 14.7%
Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2
Curation allows buyers to consolidate their private market buying into a handful of deal IDs while ensuring they only target ads to desired audience segments within high-quality content environments. Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set.
Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM. Basis programmatic CPM index showed steady, albeit below average, pricing in the first five months of 2024.
We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences. CPM – not CPI – is the currency. While CPMs may be lower when compared to an app-install campaign, they represent untapped revenue and do not compete with a publishers core business.
As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.
By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.
Harnessing radar technology to revolutionize how campaigns are measured, providing real-time, privacy-compliant data on audience engagement and enabling a more precise cost-per-thousand (CPM) model.
Stretching boundaries, reaching audiences A conversation about possible brand integrations in “Happy Gilmore 2” netted not only the fictional tour sponsorship, but also the creation of a TV spot that shares a creative team with previous Sandler projects, giving the ad a similar (if G-rated) sense of humor to the film. or its subsidiaries.
By Michael Brady Explore About Editorial Team Contact Us Newsletter Purchase Licensing Rights Press Releases What Were Reading CPM Calculator Reach our audience Advertising Post a press release Promote an event Related Publications Retail Dive Social Media Today Industry Dive is an Informa TechTarget business. or its subsidiaries.
That means access to premium inventory, pinpoint audience targeting, and real-time performance insights that guide your next move before the credits roll. It puts it in front of the right audience, at the right moment, with the kind of performance metrics you can take to the C-suite. Winning in OTT takes more than just showing up.
How to measure CTVs impact across your marketing channel portfolio My favorite method for assessing CTVs impact on other channels is geo-lift testing , a method of holdout testing that compares the performance of test-and-control audiences in similar geos. Metrics to study by channel to analyze CTVs impact include: CVR. Direct traffic.
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