Ad Monsters

NOVEMBER 29, 2024

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. As a result, the ability to command high CPMs is challenged.

CPM 52

CPM Audience Ad Inventory Retargeting 52

AdExchanger

NOVEMBER 19, 2024

But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.

Advertising 109

Advertising Audience Media CPM 109

Single Grain

JULY 7, 2025

Engagement metrics: The platform’s average click-through rate (CTR) stands at 0.84% according to Lebesgue , demonstrating solid audience engagement. Cost efficiency: Hootsuite reports that TikTok’s CPM is projected to be $7.03 The platform has matured, and so has its audience. CPM, you’ll reach ~142,250 users.

ROI 52

ROI Conversion Rate CPM Click Through Rate 52

Ad Monsters

DECEMBER 2, 2024

As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% This value translates into a strong demand from advertisers who are willing to pay premium rates for the opportunity to reach highly engaged audiences.

Machine Learning 105

Machine Learning Marketing Impressions CPM 105

YieldBird

JULY 1, 2025

In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs. Why is Curation Gaining Momentum?

Cookies 52

Cookies Advertising Demand Side Platform Audience 52

Martech

APRIL 8, 2025

Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube. In these instances, stay laser-focused on your top value propositions and make them super-clear to your audience.

CPM 117

CPM Audience Impressions MarTech 117

Adweek

JULY 21, 2025

To graduate a seed market into what 6AM calls a “core market,” it must meet two of three benchmarks: audience scale, advertiser demand, or advocacy from local institutions like chambers of commerce. “Anything related to advertising is handled by humans,” Heafy said.

Marketing 307

Marketing CPM Affiliates Media 307

Adweek

JUNE 30, 2025

So in that sense, our job as marketers remains the same: We must create content that resonates with our audiences and ensure it is optimized to be found , wherever it may be on the internet. We can’t wait for traditional search engines to catch up to evolving search behaviors.

Real Estate 179

Real Estate SEO CPM Media 179

Playwire

JULY 23, 2025

Key Points Session-based revenue estimation : Modern ad revenue estimators prioritize session value over traditional pageview metrics for more accurate revenue predictions and better forecasting reliability Traffic conversion frameworks : Understanding the relationship between user sessions and ad revenue requires analyzing engagement patterns, audience (..)

Fill rate 52

Fill rate CPM Conversion Audience 52

Single Grain

APRIL 27, 2025

Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. This metric can help advertisers look into their campaign efficiency, if theyre reaching the right audience, and if their ads are boosting conversions. The global digital advertising market is growing at 14.7%

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Marketing Dive

JULY 18, 2025

Among respondents who are using or planning to use generative AI, 42% aim to create different versions of the same video for different audiences. Notably, generative AI is being used to create multiple versions of the same advertisement. By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan. © 2025 TechTarget, Inc.

Video Ads 91

Video Ads Cookies Agency Ad Tech 91

Marketing Dive

JUNE 5, 2025

Valentin Russanov) via Getty Images Dive Brief: WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according to information shared with Marketing Dive. WPP saw a Q1 2025 revenue of $4.3 billion (£3.2

Media 71

Media Cookies Agency Retail 71

Ad Monsters

NOVEMBER 4, 2024

Curation allows buyers to consolidate their private market buying into a handful of deal IDs while ensuring they only target ads to desired audience segments within high-quality content environments. Publishers have limited control over what deals they get included in, what inventory they make available, and what CPM floors they can set.

CPM 52

CPM Agency Ad network Media 52

Marketing Dive

JULY 10, 2025

Proprietary tools that use AI, machine learning and Samsung’s first-party data support the product, which first identifies CTV viewers with high install propensity through advanced audience intelligence. © 2025 TechTarget, Inc. or its subsidiaries.

Machine Learning 70

Machine Learning Conversion Retail Ad Tech 70

Basis

MARCH 17, 2025

Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. Programmatic ad pricing overall from January through May was below the 2024 election cycle average CPM. Basis programmatic CPM index showed steady, albeit below average, pricing in the first five months of 2024.

Advertising 94

Advertising CPM Impressions Video Ads 94

PubMatic

MAY 14, 2025

We expect this momentum to continue as we bring high-quality inventory to our agency partners looking to connect with engaged app audiences. CPM – not CPI – is the currency. While CPMs may be lower when compared to an app-install campaign, they represent untapped revenue and do not compete with a publishers core business.

Education 99

Education A/B Testing Demand Side Platform Viewability 99

Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.

CPM 44

CPM Audience Media Advertising 44

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Clearcode

DECEMBER 2, 2024

Harnessing radar technology to revolutionize how campaigns are measured, providing real-time, privacy-compliant data on audience engagement and enabling a more precise cost-per-thousand (CPM) model.

Retail 52

Retail Media CPM Conversion 52

Marketing Dive

JULY 7, 2025

© 2025 TechTarget, Inc. or its subsidiaries.

Cookies 72

Cookies Fashion Agency Ad Tech 72

Marketing Dive

JUNE 16, 2025

Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By By Peter Adams • July 30, 2024 Latest in Video Amazon delivers reporting for live shoppable streaming video By Aaron Baar E.l.f. © 2025 TechTarget, Inc. or its subsidiaries.

Retail 107

Retail Cookies Agency ROI 107

Marketing Dive

JUNE 30, 2025

Target on Monday unveiled two new campaigns targeted at different back-to-school audiences, Marketing Dive can exclusively share, aligning with the approach the big-box store has adopted around big sales windows as it tries to hone personalization. © 2025 TechTarget, Inc. or its subsidiaries.

Marketing 91

Marketing Retail Cookies Agency 91

Marketing Dive

JUNE 26, 2025

Enable Pinterest Performance+ targeting: Pinterest Performance+ targeting uses visual search technology to understand the creative context of your Pins, then it expands your audience to include people who might be interacting with similar styles of images or aesthetics. © 2025 TechTarget, Inc. or its subsidiaries.

Cookies 100

Cookies Performance Targeting Agency Ad Tech 100

Marketing Dive

JUNE 12, 2025

About a third of the chain’s late-night audience and T-Pain’s fans identify as gamers, per data cited in release details. Dive Insight: Jack in the Box is attempting to push its Munchie Meal, its answer to late-night cravings, further into culture through its partnership with T-Pain. © 2025 TechTarget, Inc. or its subsidiaries.

Entertainment 103

Entertainment ROI Agency Retail 103

Marketing Dive

JULY 14, 2025

© 2025 TechTarget, Inc. or its subsidiaries.

Retail 61

Retail Ad Tech Agency Electronics 61

Marketing Dive

JULY 16, 2025

Stretching boundaries, reaching audiences A conversation about possible brand integrations in “Happy Gilmore 2” netted not only the fictional tour sponsorship, but also the creation of a TV spot that shares a creative team with previous Sandler projects, giving the ad a similar (if G-rated) sense of humor to the film. or its subsidiaries.

Cookies 103

Cookies Agency Ad Tech CPM 103

Marketing Dive

JULY 2, 2025

By Michael Brady Explore About Editorial Team Contact Us Newsletter Purchase Licensing Rights Press Releases What Were Reading CPM Calculator Reach our audience Advertising Post a press release Promote an event Related Publications Retail Dive Social Media Today Industry Dive is an Informa TechTarget business. or its subsidiaries.

Cookies 68

Cookies Ad Tech Retail Agency 68

MNTN

JULY 7, 2025

That means access to premium inventory, pinpoint audience targeting, and real-time performance insights that guide your next move before the credits roll. It puts it in front of the right audience, at the right moment, with the kind of performance metrics you can take to the C-suite. Winning in OTT takes more than just showing up.

Advertising 52

Advertising Impressions Audience CPA 52

Marketing Dive

JUNE 5, 2025

A new analytics platform called TikTok Market Scope allows advertisers to better understand and activate audiences across every stage of the funnel. New features include expanded branding solutions, creative and artificial intelligence (AI) powered tools, automation features and search capabilities. © 2025 TechTarget, Inc.

Advertising 92

Advertising Cookies Ad Tech Retail 92

Marketing Dive

JULY 21, 2025

By Peter Adams, Chris Kelly, Jessica Hammers and Sara Karlovitch • Jan. © 2025 TechTarget, Inc. or its subsidiaries.

Agency 54

Agency Cookies Public Relations Ad Tech 54

Marketing Dive

JUNE 4, 2025

By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Pop-Up 97

Pop-Up Retail Agency ROI 97

Martech

MAY 27, 2025

How to measure CTVs impact across your marketing channel portfolio My favorite method for assessing CTVs impact on other channels is geo-lift testing , a method of holdout testing that compares the performance of test-and-control audiences in similar geos. Metrics to study by channel to analyze CTVs impact include: CVR. Direct traffic.

Retargeting 92

Retargeting CPA CPM Audience 92

Marketing Dive

JULY 21, 2025

© 2025 TechTarget, Inc. or its subsidiaries.

Cookies 92

Cookies Pop-Up Retail Education 92

Marketing Dive

JUNE 5, 2025

By Chris Kelly • Dec. © 2025 TechTarget, Inc. or its subsidiaries.

Agency 76

Agency Retail ROI Ad Tech 76

Marketing Dive

JULY 18, 2025

Two spots that launched last year, “Drop Your Drawers” and “Learning To Wipe,” use ‘90s commercial tropes and a classroom setting, respectively, to deliver a message, but were perhaps not what the brand needed to connect with its growing audience. “[The © 2025 TechTarget, Inc. or its subsidiaries.

Education 96

Education Agency Retail Entertainment 96

Marketing Dive

JULY 1, 2025

The reel breaks during the climatic battle between Obi-Wan Kenobi and Darth Vader, a moment that initially feels disappointing before two people dressed as the Jedi hero and his mentee-turned-archnemesis complete the duel, inspiring others in the audience to reenact key scenes from the series. © 2025 TechTarget, Inc.

Cookies 90

Cookies Agency Ad Tech CPM 90

Marketing Dive

JULY 2, 2025

© 2025 TechTarget, Inc. or its subsidiaries.

Retail 69

Retail Agency Ad Tech CPM 69