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Understanding Cost Per Mille (CPM)

Playwire

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

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Surviving the CPM Slump: Why Deep Audience Insights Are CTV’s Best Bet

Ad Monsters

Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. As a result, the ability to command high CPMs is challenged.

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Second quarter saw slowing ad spend on most platforms

Martech

At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

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CPM vs eCPM

Monetize More

Two of the most commonly used metrics in the industry are CPM and eCPM , but while they may sound similar, they have distinct differences that are important to understand. In this post, we’ll explore the differences between CPM and eCPM, how to calculate each, and how they can be used to measure earnings.

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AI-powered martech news and releases: January 9

Martech

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. This eliminates the need to write code, significantly reducing the time required to develop audience queries. The platform combines first-party audiences with creative and media in a single workflow.

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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Marginal sums were also spent on Messenger and Audience Network. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Instagram was 35%. Amazon DSP.

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People Are Searching More, But Not Just on Google

Adweek

So in that sense, our job as marketers remains the same: We must create content that resonates with our audiences and ensure it is optimized to be found , wherever it may be on the internet. We can’t wait for traditional search engines to catch up to evolving search behaviors.