article thumbnail

Understanding Cost Per Mille (CPM)

Playwire

Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating (..)

CPM 52
article thumbnail

Second quarter saw slowing ad spend on most platforms

Martech

At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

CPM 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Marginal sums were also spent on Messenger and Audience Network. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). Instagram was 35%. Amazon DSP.

CPM 117
article thumbnail

Scaling local advertising with automation in the new media landscape by Fluency

Martech

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 120
article thumbnail

AI-powered martech news and releases: January 9

Martech

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. This eliminates the need to write code, significantly reducing the time required to develop audience queries. The platform combines first-party audiences with creative and media in a single workflow.

MarTech 117
article thumbnail

CTV Measurement: 8 Metrics & KPIs to Track Success

MNTN

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

article thumbnail

AI Empowers Publishers to Sell Better, If They Rise to the Opportunity

Ad Monsters

Advertisers have mostly focused their publisher media buys on audience targeting, and a lot of the infrastructure built up to support that actually worked against premium publishers. Including: Resetting CPMs: Brands have long had a set of CPM expectations for contextual targeting. For premium media companies, its about time.

CPM 98