Digital Ad Blog

MAY 26, 2025

This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics.

Media 59

Media SEO Marketing Healthcare 59

Martech Series

JANUARY 31, 2023

“It’s extremely helpful to know which post formats are generating the most engagement so that marketers can fully lean into the type of content that best resonates with their audience,” said Emplifi CMO Zarnaz Arlia. “To The data revealed that the most effective post times depend on audience demographics and the nature of the platform.

CPC 98

CPC Marketing Click Through Rate Electronics 98

Single Grain

OCTOBER 28, 2019

So, before you can get into the nitty-gritty of data analysis, you must consider your business goals, your target audience and your processes. With PPC advertising, you can perform audience segmentation to target people in a variety of ways, including: Demographics. With those in mind, you can figure out which metrics matter the most.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Single Grain

JUNE 5, 2023

It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. The default pricing model for ad campaigns is the CPC (cost per click) where you pay Facebook for every click on the ad. Benefits of Facebook Ads Helps your brand increase scalability and audience reach.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

AUGUST 10, 2023

For instance, if an electronics store wants to manually set bids but allow the algorithm to optimize them for auctions that are more likely to convert, ECPC is an ideal strategy. By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC.

CPC 52

CPC CPM Viewability Impressions 52

Lemonads

AUGUST 30, 2020

Today, Taboola is the world-famous content discovery and native advertising platform that helps marketers reach highly relevant audiences and grow their traffic in a scalable way. Taboola’s minimum budget for a campaign, with all the setups possible, would be around $100 and the minimum CPC is $0.01. It took them about 3.5

CPM 52

CPM CPC Native Advertising CPA 52

Oko

JULY 12, 2024

Many CWV factors, like design stability, load times, and pop-ins negatively impact your positioning in Google search results (shrinking the potential audience for your ads) and also sour the user experience for visitors to your page (meaning they might not stick around long enough to click on anything).

Affiliates 52

Affiliates Pop-Up Ad Exchange Audience 52