Ad Monsters

JANUARY 13, 2025

Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. Publishers, especially premium and news publishers, must leverage their unique content and audience insights to stand out. Kerel is also an adjunct professor at Kean University, teaching digital and sports marketing.

Cookies 102

Cookies Ad Tech Audience Advertising 102

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 243

Audience Cookies Advertising Marketing 243

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Marketing 135

Marketing Audience Media Food 135

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 121

Advertising Marketing Conversion Rate Audience 121

Exchange Wire

JUNE 10, 2025

Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast Asia region, in the privacy-first, post-cookie landscape. The post Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook appeared first on ExchangeWire.com.

Cookies 59

Cookies Audience Advertising Marketing 59

Adweek

MARCH 6, 2024

Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report.

Cookies 354

Cookies Conversion Audience Marketing 354

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? ” Looking at Google searches, Hopping found that the number of queries around the term “account-based” has slightly declined; the number around “go-to-market,” while lower, is growing. People don’t seem to be sure about what works any more.

Marketing 122

Marketing CPC Cookies Conversion Rate 122

AdExchanger

JUNE 29, 2025

Alliant is making good on its plans to build a modern, data-driven marketing platform through M&A. The audience platform announced Monday that it’s acquiring data insights and analytics company AnalyticsIQ. Alliant declined to disclose the deal price.

Audience 94

Audience Marketing Cookies Advertising 94

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Cookies 124

Cookies ROI Audience Agency 124

Martech

APRIL 22, 2025

After years of threatening to remove third-party cookies, Google today announced that it is keeping them in Chrome. That happened after advertisers pointed out that getting rid of cookies would make them dependent on Google’s user data to personalize ads. Some marketers are already blasting the move. Processing.

Cookies 111

Cookies MarTech Audience Advertising 111

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Reach’s full year financial results show that while total revenues fell by 5.3

Cookies 83

Cookies Banner Audience Marketing 83

Adweek

DECEMBER 15, 2022

Since Google announced plans to deprecate third-party cookies in Chrome, we've seen a number of cookie-alternative identity solutions emerge. As more players enter the space, figuring out how to segment and measure audiences is becoming increasingly convoluted.

Cookies 246

Cookies Marketing Audience 246

Martech

NOVEMBER 13, 2024

It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more. Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts with ads served across a wide range of platforms, including LinkedIn, connected TV and audio ads.

Marketing 122

Marketing Cookies Media MarTech 122

YieldBird

JULY 1, 2025

In programmatic advertising, curation refers to the process of selecting and packaging publisher inventory-often within private marketplaces (PMPs)-and enhancing it with audience data to create more valuable offerings for advertisers. Previously, advertisers mostly applied audience data through DSPs. Why is Curation Gaining Momentum?

Cookies 52

Cookies Advertising Demand Side Platform Audience 52

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 69

Cookies Retargeting Audience Media 69

Ad Monsters

JANUARY 9, 2025

First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting.

Cookies 100

Cookies Retargeting Conversion Audience 100

Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024.

Marketing 98

Marketing Viewability Cookies Ad Targeting 98

Ad Monsters

JANUARY 22, 2025

The company will allow advertisers to target audiences using their IP addresses starting next month. In its announcement, Google stated, “Businesses who advertise on CTV need the ability to connect with relevant audiences and understand the effectiveness of their campaigns.” The other justification is CTV.

Marketing 102

Marketing GDPR Cookies Shipping 102

Martech

JULY 3, 2025

Most marketing measurement models operate on a simple assumption: effects are additive. But in reality, marketing often defies this logic. Consider a glass of cold milk and an Oreo cookie. Marketing example : If Campaign A drives 100 leads, and Campaign B drives 200 leads, then the combined result is 300 leads.

Marketing 91

Marketing Conversion Rate Conversion Fashion 91

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies.

Cookies 134

Cookies Marketing CPA GDPR 134

YieldBird

JULY 1, 2025

Just a few years ago, it seemed inevitable that third-party cookies would disappear. Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020.

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 122

MarTech Electronics GDPR Audience 122

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Ad Monsters

JUNE 4, 2025

As cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance. LiveRamps Travis Clinger shares why the future of marketing depends on smarter connectionsand why the time to act is now. Of course, insights alone arent enough.

Marketing 85

Marketing Cookies Conversion Ad Tech 85

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.”

Retail 121

Retail Marketing Conversion Cookies 121

Single Grain

JUNE 11, 2025

This has been a challenge for marketers, who have relied on collecting cookies to better target their audience. However, cookies collect personal data, and that interferes with many privacy laws, including the GDPR. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies 52

Cookies GDPR Retail Audience 52

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. Jim Zabel : The auto industry is in a particularly interesting position because of the degree to which theyve invested in digital marketing over the past 15 years.

Advertising 98

Advertising Cookies Brand Lift Conversion 98

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. As a result, companies are prioritizing eco-friendly initiatives across all facets of their operations, including marketing. However, with great power comes great responsibility.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Dig deeper: Marketers plan to up RMN spend RMN solution. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care.

Retail 118

Retail Media Retargeting MarTech 118

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Digital personalization is a double-edged sword.

Retargeting 130

Retargeting Ad Targeting Manufacturing Communications 130

Marketing Dive

JUNE 25, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss tomorrows marketing industry news Let Marketing Dives free newsletter keep you informed, straight from your inbox. Gomez previously spent 11 years at California footwear brand Vans in various senior marketing and brand management roles. You can unsubscribe at anytime.

Marketing 87

Marketing Cookies Agency Ad Tech 87

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 122

Cookies Ad Tech Audience Advertising 122

Ad Monsters

JANUARY 24, 2025

Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. First-Party Data Will Drive Retail Media, Regardless of Cookie Policies Third-party cookies are becoming optional across many browsers, but this change won’t impact retail media’s effectiveness.

Media 109

Media Retail Advertising Cookies 109

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work.

Retail 111

Retail Food Cookies Banner 111

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. And most marketers seem to agree with this notion. Was this investment wasted?

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Martech

OCTOBER 29, 2024

As a student, I might have been looking for a novel concept for an identity system or a new look for a cookie box. My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Marketers might not have the time, energy or funding to explore as much.

Marketing 126

Marketing A/B Testing Cookies Conversion 126

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans.

Cookies 106

Cookies Agency Marketing Audience 106