Audience Conversion Electronics MarTech 
Martech
DECEMBER 29, 2023
Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.
Martech Series
JANUARY 26, 2023
What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” link] The post Preciso Announces Integration With Shopify appeared first on MarTech Series. Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in 6 countries.
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Martech Series
AUGUST 31, 2022
By utilizing Aki’s personalization tactics on mobile, the Primal Kitchen brand has seen impressive results with past campaigns, including generating conversions at key retail partners. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.
Martech
JULY 14, 2021
About six years ago, Ogilvy Health, an agency within the Ogilvy Group, created a point-of-care division in response to the Affordable Care Act’s mandate that healthcare professionals digitize electronic medical record (EMR) systems. If your audience doesn’t care about the content you deliver, they won’t be opening your emails very often.
Martech
OCTOBER 16, 2023
They’re tied to a customer’s action and deliver value that should lead to a conversion. The order confirmation is like an electronic receipt, while the shipping confirmation confirms that your purchase is on its way. Send transactional emails promptly Deliver them in 30 seconds or no more than five minutes after conversion.
Martech
OCTOBER 30, 2023
The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.
Martech
OCTOBER 20, 2023
Gene De Libero’s martech journey has been a wild ride. And he’s a frequent contributor to MarTech. I have the same interfaces as they do, but I have an audience they don’t have. Synthesizer patches and conversation — ways to stay connected. The post Gene De Libero: Spotlight on the expert appeared first on MarTech.
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