Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. Pubs need to regularly test 3-5 CTAs on a weekly basis with different audiences. Measurement & Analytics.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Lemonads

SEPTEMBER 10, 2020

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most! TripleLift transforms images with web content into ads.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

FEBRUARY 12, 2024

But the question is: how to write headlines that grab attention and drive clicks. The right headline can skyrocket your blog post up the SERPs and significantly increase your click-through rate. Elements of a High-Converting Headline First, let’s look at what exactly entails a headline that gets the clicks.

Click Through Rate 52

Click Through Rate SEO Audience Call for Action 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

MARCH 15, 2023

Email marketing is a valuable tool for businesses to reach their audience and connect with them in a personalized way. However, it can be challenging to get people to open and engage with your emails, so brands can spend a lot of time and resources trying to improve their email open rates.

A/B Testing 52

A/B Testing Impressions Conversion Rate Click Through Rate 52

Single Grain

SEPTEMBER 5, 2019

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! The click-through rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. NOW WITH MORE! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI?

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

FEBRUARY 1, 2023

Only the best-performing websites have a conversion rate as high as 11%. Ranktracker ) A good website conversion rate is 2-5% across all industries. Mailchimp ) On average, the online retail industry has a conversion rate of 3%. The average conversion rate from SEO is around 14.6% on search engines and $90.80 About 51.3%

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

APRIL 21, 2023

Ad Quality Score is a score assigned on a scale of one to 10 by Google or Bing when running ads on their platforms to rate the relevance and usefulness of ads based on various factors. To better understand Ad Quality Score, though, it’s important to dive deeper into the factors that determine this score: Click-through rate.

Click Through Rate 52

Click Through Rate SEO CPC Audience 52

Single Grain

JUNE 26, 2020

Here’s a fantastic example of how sentence structures can be varied for optimum readability: Sub-headers: Did you know that the average person spends just 37 seconds reading a piece of online content? Originally, a “ bucket brigade ” was a chain of people who passed buckets of water from person to person to extinguish a fire.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Single Grain

MARCH 13, 2020

” Location-based keywords aren’t going to be as popular as general appeal, but they’ll help you reach a more niche audience. They were optimizing for keywords like “tea kettle,” even though their products weren’t technically kettles, and “tea infusers,” even though their target audience wasn’t searching for that.

SEO 124

SEO Shipping Audience Click Through Rate 124

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . Did you choose it because it’s a topic you genuinely feel your audience will benefit from?

CPL 98

CPL Retargeting ROI Click Through Rate 98

Single Grain

SEPTEMBER 26, 2019

Dive Deeper: Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload. The types of headlines that do really well are the ones that include these words: The best way to discover the types of headlines that work best for your audience is to A/B test them. Click here to download your free guide right now!

Real Estate 99

Real Estate SEO Banner Click Through Rate 99

Single Grain

DECEMBER 20, 2023

Well-crafted meta descriptions improve the click-through rate and act as persuasive marketing copy, enticing users to choose a specific page over others in the search results. The goal is to attract a large audience to the website by optimizing for terms with widespread popularity.

SEO 52

SEO Food Click Through Rate Audience 52

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content.

Pop-Up 140

Pop-Up Education Entertainment Audience 140

Single Grain

AUGUST 27, 2019

This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. The average email open rate is 20.81%. And emails with personalized subject lines generate 50% higher open rates. The average person gets 147 e-mails a day — most of which are spammy promos and sales deals.

Banner 103

Banner ROI Conversion Audience 103

Single Grain

SEPTEMBER 10, 2019

7) Understand Your Target Audience (and Buyer Persona). Any marketing campaign, whether it’s content marketing, social marketing or search engine marketing , needs to be directed towards a specific target audience. Although you may wish that every single person in the world was your ideal customer, that's rarely the case.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

MARCH 27, 2020

However, after a certain amount of time publishing content, it can be difficult to come up with new blog post ideas that will resonate with your audience. In this post, we’ll cover 30 ways that any content marketing manager can break through writer’s block and come up with new ideas for high-value content that resonates with their audience.

SEO 133

SEO Audience Real Estate Click Through Rate 133

Single Grain

NOVEMBER 3, 2020

SaaS companies that use content marketing see 30% higher growth rates and 5-10% higher retention rates. 20% of the average person's time spent online is now used to browse content. I) Your software is geared towards one main audience. You’re marketing your software to appeal to a new audience.

Marketing 98

Marketing SEO Education Audience 98

Single Grain

JULY 19, 2019

Email personalization. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. 5) Personalization. If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. Basic communication.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JUNE 29, 2021

By following the agile methodology, you'll understand your target audience better and create a personalized experience in line with the customer’s interests. You can focus on the needs of your target audience. 2) Micro-Segmentation and Hyper-Personalization. It gives you greater speed to promote your products or services.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Single Grain

JULY 19, 2019

Email personalization. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. 4) Personalization. If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

NOVEMBER 18, 2019

2) Know Your Audience: Rebuild Strategic Themes and Segment Audiences. As your audience grows, their needs change — and so does your strategy. To continuously provide value to your readership, take the time to (re-)segment your audience, re-establish key strategic themes and build your upscaled content reservoir around these.

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

JANUARY 15, 2020

It’s a simple document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person. A lead magnet is an incentive that you offer to your potential customers in exchange for their email address or other personal information.

Media 132

Media Marketing SEO ROI 132

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. Step 1: Understand Your Audience. What is the average age of my audience members?

Audience 111

Audience SEO Banner Click Through Rate 111

Single Grain

OCTOBER 20, 2020

Data breaches like the Facebook/Cambridge Analytica scandal have damaged the world’s trust in big corporations, making people cautious about sharing personal information online: So how can interactive content help? Audience insights, including names, addresses, location, interests, etc. Increase Brand Loyalty. Follow the E.A.T.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

OCTOBER 1, 2020

Blogging is a highly personal, text-based medium, and in order to be successful, it must deliver content that’s informative and engaging, while standing out from other posts in its niche. A strong headline is attention-grabbing, informative, and makes you want to click it to read the full article. 1) The Headline/Title.

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

Single Grain

DECEMBER 6, 2019

Email personalization. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. 5 ) Personalization. If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Product recommendations.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing 126

Marketing First-Party Cookies SEO Cookies 126

Single Grain

NOVEMBER 25, 2019

Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. Most Internet audiences are busy. While planning a successful viral marketing campaign, you need to first understand your audience. K) Killer Idea.

Marketing 136

Marketing ROI Audience Video Ads 136