article thumbnail

How Effective Is Mobile Advertising? What You Need to Know

Agility Ads

Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. When you use mobile advertising, you can better reach your target audience. Here are five significant benefits of mobile advertising.

CPC 40
article thumbnail

Best Gaming Ad Networks [2023]

Monetize More

It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. What Is In-Game Advertising?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

Your campaign’s key performance metrics allow you to tell whether your audience finds your content useful and engaging. Therefore, affiliates should be trying to improve visibility and get their ads in front of their audiences. But, when you fail to meet these values, it’s safe to assume that you need to do some work on your campaign.

article thumbnail

Best Gaming Ad Networks [2022]

Monetize More

It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. They focus on a CPL model and enable publishers to promote worldwide campaigns from over 120 countries and some of the biggest games. What Is In-Game Advertising?

article thumbnail

How to Determine Your Ad Platform’s Pricing Model and Rates

Kevel

Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. Over time, expanding to CPC or CPA enables you to expand your audience base.

CPC 52
article thumbnail

Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

article thumbnail

15 Digital Marketing Metrics and KPIs to Measure Performance

MNTN

Clicks are typically measured every time a consumer clicks on an ad, even if it doesn’t fully load. Click-Through Rate (CTR). Click-Through Rate (CTR) refers to the number of consumers who actually click through your ads versus those who merely see them on screen.

CPL 52