MNTN

APRIL 28, 2023

Digital out-of-home (DOOH) advertising is taking over, with brands increasingly allocating resources to this updated version of the medium. Another appeal for brands? Consumers have to view DOOH ads. For decades, out-of-home was seen as strictly a top-of-funnel channel, used solely to drive brand awareness.

Real Estate 98

Real Estate Audience Brand Awareness Advertising 98

Ad Monsters

JULY 2, 2024

This approach helps maintain personalization and audience engagement, thus overcoming the hurdles posed by evolving identity standards. This data allows Yahoo Creative to develop highly personalized and relevant ad content that resonates with target audiences without using legacy cookie solutions.

Cookies 116

Cookies Brand Awareness Advertising Audience 116

Basis

MARCH 7, 2023

Digital out-of-home (DOOH) advertising takes everything great about OOH and adds the benefits inherent to digital technology—namely, the ability to target, track, optimize, refine, and measure the results of OOH ads. And as more and more marketers embrace these benefits, DOOH and pDOOH ad spend are experiencing rapid growth.

Advertising 82

Advertising Pop-Up Impressions Demand Side Platform 82

Basis

OCTOBER 24, 2024

Digital out-of-home (DOOH) presents a particularly exciting opportunity for cannabis advertisers, as it combines the advantages of traditional OOH with digital advertising capabilities like tracking and real-time optimization. For creative inspiration, turn to what cannabis consumers care about.

Advertising 52

Advertising Brand Awareness Marketing Ad network 52

Digiday

OCTOBER 11, 2022

How DOOH fits into the retail media ecosystem. Before unpacking the value of DOOH within a retail media campaign, it’s essential to be familiar with RMNs as they exist today. Most media planners and buyers understand that DOOH falls into three inventory categories : billboards, transit and place-based.

Retail 64

Retail Media Viewability Brand Awareness 64

Basis

JANUARY 4, 2023

last year), and it’s growing in other maturing media formats, too—the likes of connected TV (CTV), digital out-of-home (DOOH), and digital audio. There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can. in 2023 (up from 90.2%

Advertising 78

Advertising Pop-Up Retail Real Estate 78

Basis

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences. Also, make sure to diversify your inventory.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Ad Monsters

APRIL 9, 2024

After a long career working with the largest media holding companies, Brian Rappaport launched his own business focusing on out-of-home (OHH) and digital out-of-home (DOOH) advertising. SS: How long does it take to go live with an OOH or DOOH campaign? BR: There’s a misconception that there is a long wait time.

Pop-Up 105

Pop-Up Retail Audience Brand Awareness 105

Smart-Hub

APRIL 29, 2024

Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content. This data is also full of other possibilities, and marketers can use it in the following ways: Expanding the set of user data; Overcoming registration barriers; Audience segmentation and contextual targeting.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

MARCH 16, 2023

However, there are certain challenges that remain ever-present, and those always-on initiatives are essential to driving brand awareness and customer acquisition. Embracing the use of ROI as a discipline can help build more robust and agile brands that are set up to cultivate meaningful long-term relationships with their audience.

ROI 71

ROI Advertising Brand Awareness Cookies 71

Digiday

APRIL 4, 2023

Sportswear brand Champion and its agency of record Kepler are finalists in a new category, Best Multichannel Experience. One of Champion’s primary goals in 2022 was to evolve its audience profile to focus on women and establish the brand’s place in the growing and highly competitive women’s sportswear and athleisure market.

Media 66

Media Agency Machine Learning Audience 66

Clearcode

MARCH 23, 2023

Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. million people.

Retail 59

Retail Media eCommerce Audience 59

Digiday

APRIL 4, 2023

Sportswear brand Champion and its agency of record Kepler are finalists in a new category, Best Multichannel Experience. One of Champion’s primary goals in 2022 was to evolve its audience profile to focus on women and establish the brand’s place in the growing and highly competitive women’s sportswear and athleisure market.

Media 36

Media Agency Machine Learning Audience 36

Kevel

MARCH 28, 2022

At a high-level, are your advertisers more focused on driving down-funnel results or for the brand awareness opportunity? For branding advertisers, CPM pricing is generally more interesting because it aligns with their internal goals tied to reach metrics (# of unique people who saw the ad). What is the value of your audience?

CPC 52

CPC CPM CPA Impressions 52

Clearcode

FEBRUARY 21, 2023

The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity. The IAB Tech Lab updated the OpenRTB protocol to include new objects specifically for digital out-of-home (DOOH).

Cookies 97

Cookies GDPR Advertising Display Advertising 97

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Leveraging remarketing campaigns to help your brand remain on top of your audience's mind.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

MARCH 1, 2023

Since then, we’ve seen the rise of various other digital advertising channels, such as digital out of home (DOOH), in-app mobile advertising, digital audio and connected TV (CTV). As a brand, we would love to build on these experiences. We need to engage our audience with a digital world. What Is the Metaverse?

Advertising 59

Advertising Communications Audience Ad Server 59

Basis

FEBRUARY 28, 2023

It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. Social platforms have dominated the native space for so long due to their audience targeting capabilities and array of available ad formats.

Native Advertising 81

Native Advertising Advertising Demand Side Platform Video Ads 81